During the 1970s and throughout most of the 1980s, it was common to see full-page cigarette ads in glossy magazines. Advertisements for cancer sticks had already been banned from television, but print ads were still legal, and considered fair game.
Camel ad, circa 1978 to 1983
Much has been said about the “Marlboro Man” over the years. But the Camel Dude (shown above) got a lot more female attention. I remember seeing variations of the above ad in a number of magazines that ended up in my hands during the late 1970s and early 1980s, including Field & Stream, which I read with some regularity.
We can assume that the Camel Dude got lucky on the day presented in the above ad. But one wonders: is he still alive? Perhaps not, with that smoking habit of his.
I was a pre-adolescent and adolescent in those days; and I may have been slightly influenced by the marketing message. A “great-tasting blend of Turkish and domestic tobaccos”, and hot women on the beach? Count me in, said the adolescent version of me.
Speaking of which: I haven’t smoked cigarettes at all as an adult; but I did smoke them on occasion when I was 12 to 13 years old. Another thing about the 1970s/80s: cigarette vending machines were everywhere, and underage people had no difficulty accessing them.
I certainly tried Camels. The hot blonde, as I recall, was not included.
I am a resident of Cincinnati, Ohio, and a frequent visitor to Indiana. My father grew up in Indiana. I have many childhood memories of family holiday gatherings in Lawrenceburg and nearby rural Switzerland County.
I have always considered myself an “honorary” Hoosier (the nickname of a person from Indiana), because of my familial ties, and also because of my affection for the state.
Family reunion in Switzerland County, Indiana, 1987.
But there are famous Hoosiers, too.John Cougar Mellencamp was born in 1951 in Seymour, Indiana, and he grew up there. Mellencamp, now in his seventies, is a proud son of Indiana. He has long incorporated small-town Indiana into his musical brand.
Mellencamp was one of the most popular solo artists of my teenage years. He was also a frequent presence on MTV. (This was back when MTV actually played music videos, as every Gen Xer will remind you.)
Many of Mellencamp’s songs and MTV videos incorporated small-town themes. Whenever possible, he inserted an Indiana-related Easter egg or two. I have become aware of some of these only decades later.
Consider, for example, the MTV video for “Hurts So Good”. This song hit number 2 on the Billboard Hot 100 in 1982. In the summer and fall of that year, it was hard to turn on FM radio without hearing “Hurts So Good” within the hour.
The “Hurts So Good” MTV video was also popular on MTV. Little did I know, back then, that this video was filmed in the small town of Medora, Indiana. Medora is close to Seymour, where John Cougar Mellencamp grew up, and about ninety minutes from Lawrenceburg, where my father grew up.
The lesson here, for me, is that great art—and great artists—can come from anywhere. John Cougar Mellencamp would not have been the songwriter and musician he became, had he spent his formative years in Los Angeles or New York.
Many people grow up in small town or rural environments and do not find art, of course. But it is a mistake to assume that every denizen of LA is working on a screenplay, or that every NYC resident is an aspiring novelist.
In early April of 1974, I was but a wee lad in kindergarten. My dad worked in sales. My mother and I sometimes accompanied him on business trips.
And so it was that on April 3, 1974, my father, my mother, and I traveled to Louisville, Kentucky—just in time for that city’s historic 1974 F4 tornado, which was part of the equally historic “super outbreak” of that year.
Why was it called a “super outbreak”? Between April 3 and 4, at least 149 tornados were documented across 13 states. Over three hundred people lost their lives. It was a big news story, for anyone alive and sentient then.
My parents and I were staying in a one-story motel not far from the Louisville F4 tornado when it hit. I was not yet six years old, and so I had only the vaguest idea that something bad was happening. But I realized that all was not well.
For one thing, my parents were visibly alarmed. When you’re a young kid and your parents are nervous, that probably means that you should be concerned, too.
I remember the high winds and the freight train sound of the tornado. I did not see the tornado itself, but I certainly saw its aftermath. Louisville looked like a war zone. On our drive home to Cincinnati the next morning, I recall seeing a swing set thrown into the middle of the highway by the tornado. I particularly remember that.
So far as lasting traumas go, there were some minor ones. For a number of months, I had recurring dreams about a giant lifting off the roof of our house. And to this day, I don’t like violent spring and summer storms. I learned at an early age how quickly such storms can turn deadly.
It is difficult to believe that 5150, Van Halen’s seventh studio album, is now 39 years old. But this is indeed the case. 5150 was released on March 24, 1986. Has that much time really passed? I’m afraid so.
I can still remember when “Dreams” and “Why Can’t This Be Love” were new songs on FM radio. I immediately liked what I heard; and I became one of the thousands of people—mostly teenagers—who purchased the album in its early days. (More than 6 million copies of the album have been sold since then.)
This was the 1980s, and so we bought all of our music in record stores at the mall, of course. The album cover featured a muscle man holding up a metallic sphere, Atlas-like. This struck me as both interesting and strange, but I shrugged and went with it. (I was an avid reader of Muscle & Fitness in those days.)
The big news about this album was that Van Halen had a new lead singer. David Lee Roth was out, Sammy Hagar was in.
Sammy Hagar already had a following of his own as a solo artist. So this was rather like a merger between two companies with established brands. I was already a fan of Hagar, so I was predisposed to like the new, changed Van Halen.
Speaking of which: I had been a very lukewarm fan of Van Halen until then. Like everyone, I appreciated Eddie Van Halen’s unique guitar skills. But the Van Halen songs of the David Lee Roth era were banal in the extreme, even by the standards of a high school kid. The Roth-era songs were all about girls and parties, or they were about nothing at all.
I also suspected, even back then, that David Lee Roth was something of an egotistical jackass. These suspicions were confirmed for me decades later, when I read Runnin’ with the Devil: A Backstage Pass to the Wild Times, Loud Rock, and the Down and Dirty Truth Behind the Making of Van Halen. Written by former band manager Noel Monk, Runnin’ with the Devil describes Roth’s self-indulgent, often vindictive behavior in detail. I didn’t know any of these details then; but I was glad to see Sammy Hagar replace the compulsively peacocking Roth.
5150 was a different kind of Van Halen album. The songs on this album had a mystic, almost aspirational quality. And yet—5150 was still upbeat, fun, and accessible. It wasn’t one of those dreary, navel-gazing rock albums that people claim you have to smoke weed in order to appreciate.
Van Halen would never be its old self again. The new trend—of better songwriting—would peak over the next two VH albums: OU812 (1988) and For Unlawful Carnal Knowledge (1991).
Should Sammy Hagar be credited for these changes? Given the magnitude and the timing of the shift, it is difficult to conclude otherwise.
“Love Walks In”, the second song on Side 2 of the album, is one of 5150’s most interesting pieces. The song’s lyrics suggest time travel, fate, reincarnation….who knows?
Some years after 5150 was released, Sammy Hagar stated that “Love Walks In” was written about communication with extraterrestrial aliens. I took a very different meaning from the song at the time—which I’ll spare the reader. And I still do. But that is one of the hallmarks of successful art: each person can walk away from it with a slightly different interpretation. For decades now, millions of people have regarded the Beatles’ “Let It Be”, as a Catholic ballad about the Virgin Mary. Paul McCartney actually wrote the song about his deceased mother, who was also named Mary.
5150 is one of those albums that, for me, will always represent a specific time and place. The spring of 1986 is long gone. I will turn 57 this year, and I don’t try to pretend that I’m still a senior in high school…not even when I listen to my favorite music from that bygone era.
I still have my own interpretation of “Love Walks In”, though. And I still enjoy listening to this almost 40-year-old album. Its songs never get old. If only the same could be said for this particular listener.
In the spring of 1980, I was eleven years old going on twelve. I was a huge Star Wars fan, part of the original generation that discovered the movies as kids.
Like many kids of that era, I couldn’t get enough of the Star Wars story. Seeing the movies in the cinema wasn’t enough.
And for that we had Star Wars comics. Marvel put out a big Star Wars edition for the first film in 1977: more or less a retelling of the movie in graphic form, and simplified a little for young readers.
My parents bought me the comic version of the first film in 1977, and I read it from cover-to-cover, many times over. When the comic for The Empire Strikes Back came out in 1980, my parents gave me that, too. I also read this one many times, even though I’d seen the movie!
Thinking about all the hours of pleasure I (and so many other Gen X kids) derived from a single comic book makes me long for simpler times, of course. We did not have as many entertainment options in those days. The Internet was still almost 20 years in the future. Video games, still crude, were only beginning to become a thing.
But there is also something to be said for the unprecedented creative impact and economic power of the Star Wars story in the late 1970s and early 1980s.
The glory had faded a little by the time Return of the Jedi, the third movie, came out in 1983. But between the release of the first and second movies, 1977 – 1980, Star Wars was a cultural colossus. To put it in contemporary terms: combine Taylor Swift with the Super Bowl, and then multiply that by a factor of five.
Looking at that comic, I feel something else, too; and this one is personal. I feel fortunate that I had two parents who loved me, and provided me with more than the basics of food and shelter. As I’ve noted before, I was very blessed in my formative years. I have little to complain about.
In those days before a zillion cable channels (let alone the Internet), there was TV Guide.
Launched in 1953, these little weekly magazines would be familiar to anyone from the Baby Boom generation or Generation X. (Some of the older Millennials may have dim early childhood memories of TV Guide, too.)
Each issue of TV Guide contained a listing of the week’s programming, of course. There were also articles in the front of the magazine that were sometimes worth reading. (If you were interested in television and Hollywood happenings, that was.)
The covers, moreover, were often minor works of art. Like this one from 1986, which depicts the cast of Cheers, one of the most popular shows of the 1980s.
TV Guide was always on my mother’s shopping list. It was on everyone’s shopping list. Why? Because without this publication, you would have a hard time knowing what programs were on, on which channels, and at what times.
The magazine was cheaply priced. (The 60¢ May 10, 1986 issue shown above would equate to only about $1.70 in today’s dollars.) But TV Guide was nevertheless essential.
With a shelf life of only one week, these weren’t magazines that anyone saved for posterity. Sometimes, though, one of them would end up beneath a sofa or behind a recliner, only to turn up months later.
TV Guide still exists as a going concern, but it’s a shadow of its former self. The TV Guide website probably gets some traffic, but the stripped-down, printed version of the magazine is no longer the weekly grocery-cart essential it once was. Not in this era of cable, Hulu, Netflix and YouTube. I could not find a copy of TV Guide at my local Walmart, Meijer, or Kroger. The publication now seems to rely on a shrunken, hardcore base of snail-mail subscribers.
Yes, another casualty of our digital age of hyper-abundance. TV Guide’s original mission has become not just obsolete—but impossible, even if someone wanted to attempt it.
Network and cable listings are only a small part of the viewing options nowadays. On-demand is where the real action is…not just on Netflix and Hulu, but on the endless sea of variety that is YouTube. On-demand viewings, loosely organized by search engines, defy the bounds of itemized printed lists.
It would not be incorrect to say that the original TV Guide is a relic of pre-Internet times; but this description would be insufficiently precise. The old TV Guide is a relic of a time when the scope of available programming for a single week was small enough that it could be completely curated, listed, and described in a single publication.
Needless to say, those days are gone; and—barring some cataclysmic change that restarts everything from scratch—those days are gone forever.
Members of my generation lived to see plenty of changes in the ways popular music is consumed. We were born in the golden age of the vinyl album. As adults, many of us are learning to cope with streaming music services.
Throughout most of the 1980s, the audio cassette tape was the most popular means of buying music and listening to it. When I see nostalgic Facebook posts about physical music media from the 1980s, the cassette tape is most often the subject.
But there was another musical format that was already dying out as the 1980s began, but which was actually quite good, by the standards of the time. I’m talking about the venerable 8-track tape.
The 8-track was a plastic cartridge that had dimensions of 5.25 x 4 x 0.8 inches. Like the audio cassette, the 8-track contained a magnetic tape. But unlike the audio cassette, the 8-track was much less prone to kinking and tangling.
The 8-track was actually 1960s technology. The 8-track took off in the middle of that decade, when auto manufacturers began offering 8-track players as factory-installed options in new vehicles. Throughout the 1970s, 8-track players were popular options on new cars. 8-tracks were further popularized by subscription music services like Columbia House.
Columbia House magazine ad from the 1970s
I purchased my first home stereo system for my bedroom in 1982, with money I had saved from my grass-cutting job. I bought it at Sears, which was one of the best places to buy mid-level home audio equipment at that time. The stereo included an AM/FM radio, a turntable for vinyl records, a cassette deck, and an 8-track player.
I quickly discovered that I liked the 8-track format the best, because of its relatively compact size and ease of use. That spring I bought 8-track versions of Foreigner 4, Styx’s Paradise Theater, and the Eagles Live album. All of these produced good sound (again, by the standards of that era), and none of them ever jammed or tangled. I was convinced that I had found my musical format.
It has often been my destiny to jump on a trend just as it is nearing its end. Little did I know that my beloved 8-track was already in steep decline.
8-track sales in the USA peaked in 1978, and began falling after that. The culprit was the slightly more compact, but far more error-prone audio cassette. This was the format that all the retailers were suddenly pushing. By the early 1980s, cassette players were also replacing 8-track players in cars.
I would like to say that I yielded to the march of technological progress, but this wouldn’t be truly accurate. The audio cassette, invented in 1963, was slightly older technology than the 8-track.
I did, however, yield to the march of commercial trends, simply because I had no choice. Nineteen-eighty-three was the year that retailers began phasing out 8-tracks in stores. You could still purchase them from subscription services, but they were disappearing from the shelves of mall record stores and general merchandisers like K-Mart. By early 1984, the venerable 8-track had completely vanished.
In recent years, there has been a movement to resurrect the vinyl record. I’ve noticed no similar trend aimed at bringing back the 8-track. At this point, in the early- to mid-2020s, I may be the only person left on the planet who still fondly remembers this bygone musical medium.
“The Trooper” appeared on Iron Maiden’s 1983 album, Piece of Mind. Both the song and the MTV video are now regarded as classics.
But when I first saw and heard this, it was just another new song in the MTV lineup.
Not to me, though. I immediately recognized something special about “The Trooper”. I can’t say I predicted that it would become a timeless classic. But I’m not exactly surprised, either.
Yes, of course, there is the hard-driving beat. Also, the juxtaposition of old movie footage with studio clips of the band in the video. (This would become a signature technique for Iron Maiden music videos.)
Even more than all that: this is a heavy metal song about the Crimean War, inspired by Alfred Lord Tennyson’s 1854 narrative poem, “The Charge of the Light Brigade”.
In the early 1980s, heavy metal bands like the Scorpions and AC/DC were singing about the usual, tired topics: sex, parties, and rock-n-roll. Iron Maiden was writing songs about 19th century warfare. And the musical results were pleasing to the ear.
Now, if you don’t think that’s cool, well, I don’t know what to tell you. This is why I’ve been an Iron Maiden fan for over 40 years.
Television in the 1980s wasn’t afraid to be shamelessly fun and escapist. Case-in-point: The A-Team, which aired from 1983 to 1987.
The premise of The A-Team was actually semi-plausible: during the Vietnam War, an elite American commando unit is charged with a crime they did not commit. Having escaped from a military prison, they survive in present-day (the 1980s) as “fixers” and soldiers of fortune (only for the good guys and noble causes, though!).
That was where the realism of the A-Team ended, however.
One thing about any A-Team episode: no matter how many rounds were fired, no one ever got hurt. Another thing about every A-Team episode: it was sure to end with a needlessly elaborate, Rube Goldberg-style plan. Often this involved modifying a commandeered vehicle into a makeshift tank.
The series made an international star of Mr. T, who had already distinguished himself in Rocky III (1982). The A-Team also starred Dirk Benedict, whom all Gen X teens and adolescents remembered from the much loved, but short-lived Battlestar Galactica (1978-9).
Yes, The A-Team was cheesy, throwaway television. But it was a great means to unwind for an hour on a Tuesday night in 1984.
It’s 1978 and Christmas is approaching. That means lots of television ads for McDonald’s gift certificates!
As I recall, these came in denominations of 50 cents and 1 dollar. That was not a fortune even in 1978. (Stagflation, remember!) But in 1978, a single McDonald’s gift certificate of 50 cents or a dollar could at at least buy one menu item. Not like nowadays.
These were advertised as stocking stuffers and X-mas card inserts, not proper gifts. Even in the 1970s, we weren’t quite that parsimonious.
I don’t remember ever buying any of these, let alone receiving any. But McDonald’s really pushed them in television ads in November and December.
I recently received an email from a reader of 12 Hours of Halloween, asking me about “Devil’s Night” and the 1980s. The reader wanted to know if I participated in any Devil’s Night mayhem as a youth.
For those of you who don’t know the term: Devil’s Night, aka Damage Night, or Mischief Night, is traditionally the night before Halloween, October 30.
The observance apparently dates back tothe 1790s. In the 1800s, this was a night when children engaged in innocent pranks, like soaping neighbors’ windows.
But nothing remains innocent for long, does it? By the time I was a kid, in the late 1970s, Devil’s Night had acquired a bad reputation. This was largely owing to the destructive arson sprees that took place in cities like Detroit on October 30, starting in the 1960s.
Strait-laced suburban youth that I was, I wanted no part of any of that. Nor did I hear much about such pranks during my trick-or-treating years. I think a few kids may have toilet-papered trees. But that’s about the extent of it.
My maternal grandfather, mid-1930s
In my personal circle, I have been acquainted with exactly one person who admitted to serious Devil’s Night misconduct: my maternal grandfather.
My maternal grandfather (who loved Halloween) was one of my favorite people. He was also a World War II veteran.
But before all of that, he was a youth in rural Southern Ohio, on the westernmost fringes of Appalachia. He grew up in the 1930s. And if you think those were innocent times, then you’ve been watching too many episodes of The Waltons.
On Devil’s Night, my grandfather and his friends used to engage in some marginally malicious hijinks. Much of this consisted of tipping over outhouses
My grandfather told me about one Devil’s Night on which a crotchety old man (who was the bane of local children) fired a shotgun at him and his friends in the dark.
No one was harmed. According to my grandfather, though, the man had fired his shotgun with the intent of doing serious bodily injury to the trespassers. (And they had just tipped over his outhouse.)
Do I approve of what my grandfather and his friends did that night? No, of course not. But I’m quite grateful that that old man’s aim was off. Otherwise, I might not be here to write this post.
-ET
**12 HOURS OF HALLOWEEN**
Halloween night 1980 will be unlike any other!
On Halloween night 1980, three young friends face the perils of a supernatural curse.
Their familiar suburban environment is transformed into a nightmare hellscape of witches, evil spirits, and unimaginable creatures.
A terrifying coming-of-age tale for Generation X, or anyone nostalgic for the 1980s!
Hello, Dear Reader. I hope you have a safe and happy Memorial Day, and remember those who made the ultimate sacrifice in the service of the USA.
For traditional holidays like this one, you can’t beat Norman Rockwell. The artist painted the above work, Homecoming Marine, in 1945.
If you look closely, you’ll see that the painting conveys a significant amount of backstory. The young marine, and his relationship to the setting, are evident in the painting. The painting also gives us a rough idea of where he served. (Hint: not Europe.)
The obvious youth of the marine in the painting reminds me that at 55, I am now decades older than most of those who served in World War II and all subsequent wars.
I am also humbled. I have never served in the military. But I send out my appreciation and respect to those who have, and do.
Some books bring back memories. And so it is for me, with Stephen King’s illustrated novella, Cycle of the Werewolf.
I remember purchasing this book at the B. Dalton bookstore in Cincinnati’s Beechmont Mall in the mid-1980s. I had only recently become a Stephen King fan, and I was working my way through his entire oeuvre, which then consisted of about ten years’ worth of novels and collections.
The copy I bought in the 1980s has long since been lost. I’m glad to see that the book is still available, with the original illustrations from Bernie Wrightson.
You can get a copy of Cycle of the Werewolf on Amazon by clicking here.
I discovered the books of historical novelist John Jakes (1932 – 2023) as a high school student during the 1980s. The television miniseries adaptation of his Civil War epic, North and South, aired in 1985.
North and South was extremely well-done for a network (ABC) television production of the mid-1980s. The cast included Patrick Swayze, Kirstie Alley, David Carradine, Lesley-Anne Down, and Parker Stevenson. The sets were realistic and the production values were high.
After watching that, I decided to give John Jakes’s books a try. I read North and South(1982), plus the subsequent two books in the North and South trilogy, Love and War (1984) and Heaven and Hell (1987).
Then I delved into The Kent Family Chronicles. The books in this long family saga were published between 1974 and 1979. These are the books that really put Jakes on the map as an author of commercial historical fiction.
I emphasize commercial. John Jakes never strove for the painstaking historical accuracy of Jeff Shaara, or his approximate contemporary, James Michener. Jakes’s first objective was always to entertain. If the reader learned something about the American Revolution or the Civil War along the way, that was icing on the cake.
As a result, John Jakes’s novels lie somewhere along the spectrum between literary fiction and potboilers. His characters are memorable and he imparts a sense of time and place. But these are plot-driven stories.
At the same time, Jakes’s plots have a way of being simultaneously difficult to believe and predictable. Almost all of his books have a Forrest Gump aspect. His characters are ordinary men and women, but they all seem to rub shoulders with figures from your high school history classes.
That said, Jakes is one of the few authors whose books pleased both the teenage me and the fiftysomething me. This past year, I started rereading The Kent Family Chronicles, and catching up on the few installments I missed back in the 1980s. I have changed as much as any person changes between the ages of 17 and 55, but I still find these books to be page-turners.
This past week, I started listening to the audiobook version of California Gold. This one was published in 1989, after Jakes’s long run of success with The Kent Family Chronicles and the North and South trilogy.
California Gold is the story of Mack Chance, a Pennsylvania coal miner’s son who walks to California to seek his fortune in the 1880s.
I will be honest with the reader: I don’t like California Gold as much as Jakes’s earlier bestsellers. California Gold is episodic in structure, and the main character is far less likable than some of Jakes’s earlier creations. In California Gold, Jakes indulges his tendency to pay lip service to the issues of the day (in this case: the budding American labor movement and early feminism) through the voices of his characters. Most of these pronouncements are politically correct and clichéd.
Worst of all, California Gold employs sex scenes as spice for low points in the plot. This is always a sign that a writer is struggling for ideas, or boring himself as he writes. When Jakes wrote California Gold, he may have been a little burned out, after writing The Kent Family Chronicles and the North and South trilogy.
California Gold, though, won’t be tossed aside on my did-not-finish (DNF) pile. This is still a good novel. Just not the caliber of novel I’d come to expect from John Jakes. No novelist, unfortunately, can hit one out of the park every time.
There really was something special about growing up in an era when video games were not old hat, but something brand-new and on the cutting edge of the technology of that time.
I suppose I like my 21st-century iPhone and my MacBook as much as the next person, but they are tools for me, not objects of indulgence. I don’t think I’ve ever enjoyed anything quite as much as that first Atari console I received for Christmas in 1981.
Did I have a favorite game? Of course I did. Space Invaders, hands down. Missile Command came in a close second, though.
