Category: Amazon

“The Door-to-Door Man”: a short story set in the age of “stranger danger”

It’s an ordinary spring afternoon in suburban Cincinnati, 1980.

Eighteen-year-old Michelle Blevins is home with her younger brother when a stranger rings the doorbell.

The stranger is wearing a blazer, tie, and aviator sunglasses. He says he represents a local law firm. He says Michelle’s parents are in trouble.

And he really wants to come inside.

That’s the setup for “The Door-to-Door Man,” my latest original short story for YouTube.

Those of us who grew up in the 1970s and 1980s will remember that this was the era of “stranger danger.”

In some ways, the world was considerably less connected than it is today. There were no cell phones, doorbell cameras, GPS trackers, or Internet searches. If a stranger appeared at your front door, you couldn’t pull out your phone and immediately find out who he was.

At the same time, people were becoming increasingly aware that the world wasn’t necessarily as safe as they had once imagined.

Serial killers, violent crime, and mysterious disappearances regularly made the news. Parents warned their children about strangers. And yet it was still perfectly normal for unfamiliar people—salesmen, repairmen, deliverymen, religious solicitors, and others—to simply walk up to your house and ring the doorbell.

That combination provides the backdrop for “The Door-to-Door Man.”

I’ve been experimenting with writing very short fiction specifically for YouTube: complete stories that can be read or listened to in a single sitting, accompanied by atmospheric visuals.

“The Door-to-Door Man” is one of these stories. It’s a tale of suspense rather than supernatural horror. There are no ghosts, monsters, or paranormal forces here. Just an ordinary young woman, an ordinary suburban house—and a stranger at the door who may not be what he claims to be.

You can watch and listen to the complete story in the video accompanying this post.

If you enjoy “The Door-to-Door Man”…

You might also want to check out my DEADLY BYWAYS series.

Deadly Byways consists of six novels set in the late 1970s and early 1980s. Like “The Door-to-Door Man,” these stories explore the darker side of an era that many of us remember with nostalgia—but which had plenty of dangers and shadows of its own.

The books are available on Amazon and can also be read through Kindle Unlimited.

If you enjoy suspense stories about ordinary people confronting extraordinary dangers—especially stories set against the backdrop of America several decades ago—DEADLY BYWAYS may be for you.

In the meantime, I hope you enjoy “The Door-to-Door Man.”

And remember: be careful who you open your front door to.

-ET

Seth Godin, “the Amazon tax”, and pay-per-click battles to the death

Seth Godin has written an uncharacteristically scathing piece on the Hobbesian state of Amazon advertising. His basic thesis is that Amazon’s reliance on PPC ad revenue has created some perverse incentives.

The company used to focus on delivering the optimal product listings to consumers at the lowest prices. All of this was powered by Amazon’s internal search engine.

This process is known as organic discovery, and it benefited both buyers and sellers.

Organic discovery still exists to a certain extent on Amazon. But now there is something more nefarious and complicated in the mix. Amazon now makes about a billion dollars per week from search ads. PPC (pay-per-click) ads litter every available space on Amazon, including the top of your search results. Because these ads are now so plentiful and prominent on Amazon, anyone who sells there must engage in PPC advertising.

This of course includes new entrants to a particular market, but not only new entrants. Established players must also now invest substantially in defensive advertising on the platform.

Consumers don’t benefit from this excessive ad competition. On the contrary, they end up paying higher prices (because sellers must now recoup high ad costs in product pricing), as well as more limited and shoddier product lines. This is what Seth Godin calls “the Amazon tax”. “Amazon,” declares Godin, “is stealing from the customers they said they were here to serve.” Make of that what you will.

***

I’m an author/publisher. I therefore can’t really comment about how this might affect the electric snow blower market on Amazon. I can, however, say something about its effects on the book market. Continue reading “Seth Godin, “the Amazon tax”, and pay-per-click battles to the death”

Online book reviews and ratings: take them with a large grain of salt

About a decade ago, I read a review of Mary Miller’s 2014 novel, The Last Days of California, in a print magazine. The reviewer, a book critic whom I knew by name and trusted, highly recommended Miller’s novel.

I was skeptical. The Last Days of California is a teenage girl’s coming-of-age story. I was a middle-aged man. Not long before that, a young woman in my social circle had recommended John Green’s emotional teen novel The Fault in Our Stars. Against my better judgment, I had purchased The Fault in Our Stars and tried to read it. I was unable to finish—not because The Fault in Our Stars was a bad book, but simply because I was the wrong reader for it.

Nevertheless, I ordered The Last Days of California from Amazon. The book promised to be not only a coming-of-age story, but also a story about the dynamics of 21st-century family life with a little bit of the culture wars mixed in. I was intrigued.

I’m glad I took a chance on The Last Days of California. It turned out to be a wonderful story, even though this is the kind of book I rarely read. (My personal reading tastes veer more toward Michael Connelly and Lee Child.)

But the collective readership of Amazon and Goodreads does not agree with me—at least not the ones who are leaving ratings and reviews. At the time of this writing, The Last Days of California has a 3.5 cumulative average on Amazon and a 3.4 cumulative average on Goodreads.

If I had consulted the online peanut gallery, I would have skipped Mary Miller’s book entirely. Fortunately, by 2014 I already knew the truth about mass online review venues like Amazon and Goodreads.

The Last Days of California, by Mary Miller (Amazon product page, 8/25/2026)

In 2012, it was discovered that John Locke, a bestselling indie author famous for his Donovan Creed series, purchased reviews from review farms. He personally compensated some other reviewers.

Black hat practices like that are harder to carry out in 2026. (There was a widespread backlash over the John Locke scandal, and Amazon took some steps to penalize outright review scammers.)

But gray hat practices persist in the publishing industry. Major publishers and imprints retain lists of friendly reader-reviewers, who can always be counted on to give a particular author a 5-star review. Indie authors are not far behind. Most know better than to specifically compensate for reviews, but there are still indie authors who will raffle iPads for their reader-reviewers. That sends a message—and broadcasts certain incentives. Continue reading “Online book reviews and ratings: take them with a large grain of salt”

New story: THE WITCHES OF HARMONY

I am drawn to foreign locations. Some of you know that I’m an avid, lifelong student of foreign languages.

At the same time, travel involves many unknowns. There is a lot that can go wrong… especially if you encounter supernatural entities at your destination.

That’s the idea behind my Terrifying Travels series.

The most recent addition to the series is THE WITCHES OF HARMONY, which involves restless 17th-century spirits in the fictional Greater Boston town of Harmony, Massachusetts. Check it out on Amazon.

Amazon book description:

Some business trips are better left unbooked.

Bill Preston has spent years traveling the country for his job, working trade shows in convention centers from one coast to the other. So when he’s assigned to an industrial expo in Harmony, Massachusetts, he expects another routine week on the road.

Then a coworker warns him about Harmony.

He won’t say exactly what happened there. Only that he never wants to go back.

Bill soon discovers that Harmony is a picture-perfect New England town with a history no one wants to discuss. There are whispered stories about witches who escaped the Salem trials—only to meet a more terrible fate in Harmony.

There are warnings not to go outside after dark.

And there are things in Harmony that only certain people can see.

Bill considers himself a rational man. He doesn’t believe in witches, ghosts, or ancient curses.

But something in Harmony has noticed him.

And before this business trip is over, Bill may discover that some places never escape their past.

The Witches of Harmony is a supernatural horror tale of haunted history, business travel, and a New England town with a secret it has been keeping for more than three hundred years.

Blood Flats Kindle countdown deal through July 24

What if the safest place you ever knew became the most dangerous?

Lee McCabe returns from Iraq expecting peace.

Instead he walks into murder, corruption, and a county where everyone seems to have something to hide.

His only choices:

Fight.
Run.
Or die.

BLOOD FLATS is just $1.99 through July 24.

**Get it on Amazon**

KUWA 6226: a tale of an online urban legend!

I released a new book over the weekend: KUWA 6226!

This is the story of a deadly online urban legend. (See description below!)

View it on Amazon!

Kuwa6226 is a deadly online urban legend!

Throughout the world, people who make Internet inquiries about Kuwa6226 meet violent deaths.

In online forums and chatrooms, people are warned not to mention the mysterious entity.

But who, or what, is Kuwa6226? A supernatural force? A cult? A global conspiracy?

Most people say that it’s better not to ask…and Kuwa6226’s reign of terror goes unchallenged.



***

 

Then two unlikely sleuths, from opposite sides of the world, unite.

Minoru Watase is a corporate IT employee in Japan. Julie Lawrence is a college student in the American Pacific Northwest.

Julie and Minoru have each lost a friend to Kuwa6226. Together, they are determined to discover Kuwa6226’s true identity and eliminate the menace.

Their search will take them from the streets of Tokyo to an American college town in Washington State. When they finally come face-to-face with Kuwa6226, Julie and Minoru will be unprepared for the revelation…and the ruthlessness of their adversary!

Kuwa 6226 is a horror-mystery with endless twists and turns!

Kindle Unlimited, and going where the readers are

There is a cashier at a nearby grocery store where I regularly shop. She is an avid reader of my books.

This woman (I’ll call her Beverly) is probably in her mid-forties. Like me, she has spent most of her life in Ohio.

Beverly subscribes to Amazon’s Kindle Unlimited program, and she reads most of my books through KU.

The other day, I asked Beverly if she did much reading on non-Amazon platforms such as Apple Books, Google Play, Barnes & Noble, or Kobo.

Beverly gave me a perplexed look.

“Why?” she asked, honestly surprised by the question. (She had never even heard of Kobo—or, at best, was only vaguely aware that it existed.)

I grew up in an era when the retail book market was wonderfully distributed and diverse. We had Waldenbooks and B. Dalton in the local mall. There were independent bookstores throughout the eastern Cincinnati suburbs where I lived. There were also at least two bookstores serving the University of Cincinnati, which I attended in the late 1980s.

When the brick-and-mortar superstores Borders and Barnes & Noble came to Cincinnati in the 1990s, the retail book market consolidated somewhat—but not all that much. There were still no online book sales, and the market was large enough to support multiple retailers.

That’s the way I prefer things to be. But as is so often the case in the twenty-first century, I find myself out of step with the times.

A few months ago, I took a handful of my ebook titles wide, meaning that I removed them from Amazon’s Kindle Unlimited program (which requires exclusivity) and made them available through Google Play, Apple Books, Kobo, and Barnes & Noble.

This past week, I decided to remove those books from wide distribution and place them back into Kindle Unlimited. That decision was based on sales data, as well as further analysis of broader market trends. One factor was the overwhelming cost competitiveness of Amazon’s Kindle devices.

As a result, seven of my titles will be returning to Kindle Unlimited. This process should be complete by the end of the month. It is taking longer than I expected because several of Kobo’s international bookseller partners have been slow to delist the titles, and I cannot enroll them in Kindle Unlimited until they have been fully removed from those sites.

These are the titles that will be returning to KU over the coming weeks. You can find all of them on my Amazon author page:

  • The Consultant
  • No Sure Thing
  • 12 Hours of Halloween
  • Revolutionary Ghosts
  • Hay Moon and Other Stories
  • Eleven Miles of Night
  • Involuntary Deeds

-ET

A disappearance in Crosley Tower

The Woman in Crosley Tower is a new title for preorder in my Uncanny Ohio series. It’s a novella of about 24,000 words. The novella will be released on June 26, 2026.

This horror/dark fantasy story is based on a single question: What would happen if a woman disappeared inside a building in the University of Cincinnati during the summer of 1987, and emerged 39 years later?

There is a lot more to it than that, of course. This is a story for fans of parallel world stories, and tales of liminal zones (like the “backrooms” urban legend). And since much of the story is set in 1987, there is also a generous portion of Gen X nostalgia, an element which is rapidly becoming part of my “brand”.

I’ll have some more posts about The Woman in Crosley Tower in the days and weeks ahead. For now, here is the Amazon pre-order link.

The Woman in Crosley Tower will be initially released in digital-only format (Kindle). For those of you who like to read on paper (and there’s absolutely nothing wrong with that, of course!) the title will be released in a combined volume with several other Uncanny Ohio titles later in the summer/fall.

Also, The Woman in Crosley Tower will be in Kindle Unlimited, at least for the foreseeable future. So you can read it there if you’re a Kindle Unlimited subscriber.

-ET

Involuntary Deeds: a new supernatural/psychological horror novella

A married woman in the suburbs develops a sudden and inexplicable interest in graveyard photography. Her husband wonders what’s going on with her.

But what secrets is her husband hiding?

Such is the setup of Involuntary Deeds, my new supernatural/psychological horror novella. The novella is set in Clermont County, Ohio, about twenty miles east of Cincinnati.

**View it on Amazon**

Involuntary Deeds is presently available on Amazon. It will be rolled out to the other major retailers (Kobo, Barnes & Noble, Google Play, and Apple Books) in the coming weeks.

Amazon description:

Some crimes don’t stay buried.

Pam Vance never cared about cemeteries—until the day she couldn’t stay away from them.

What begins as a strange new hobby quickly turns into something else. An obsession. A need to photograph graves she’s never seen before… places she feels drawn to.

Her husband, Robert, knows something is wrong.

Then the warnings begin.

The ghost of a Revolutionary War soldier appears to Robert with a message he can’t ignore: stay away.

But Pam won’t stop.

Because one grave is calling to her—that of a sixteen-year-old girl who died in 1991. A death long forgotten.

But not by Robert.

As the past closes in, a truth buried for decades begins to surface—pulling the living and the dead toward a confrontation that can no longer be avoided.

‘Involuntary Deeds’ is a novella for fans of classic ghost stories in the tradition of Peter Straub, Shirley Jackson, M.R. James, and E.F. Benson.

AI slop and genre slop: the most pessimistic view possible, and reasons for optimism

David Van Dyke Stewart is waxing pessimistic about the state of indie publishing. In his view, indie publishing is so threatened by AI slop and genre slop that it is no longer worth doing anymore.

He announces in the video below that he intends to “step away” from indie publishing. He’s even flirting with the idea of unpublishing some of his existing novels, because he does not want to be associated with some of the ridiculous excesses that we now see in indie publishing.

A part of me fully sympathizes. As I’ve written previously, I can hardly stand to enter indie writing groups on Facebook anymore. 90% of the authors participating in such spaces are now writing shifter romances, reverse harem—and similarly ridiculous books adorned with man chests. Then there are the dogs and cats solving mysteries, the witch cozies, etc. It is possible for one to feel ridiculous by association.

As for AI…yes, that is a problem of an entirely different magnitude.

And yet…I remain optimistic, if not in the short run, then at least in the long run.

Why? Because I’ve seen this movie before. I remember almost twenty years ago, how everyone was predicting that the entire internet would be taken down—not by AI, but by content farms.

For those of you who don’t remember (or who are a little fuzzy) on the history, content farms were junk sites that were hastily written to maximize clicks in Google search results, and thereby maximize AdSense income. For a few years they represented a real threat to the integrity of the internet.

But the content farms eventually went the way of the pterodactyl. Google changed its algorithm. Search engine users became more discriminating, and learned to recognize query results that led to content farms. The economic incentive for the content farms went away.

That’s what I expect to happen with AI slop (and—to some degree—genre slop). How long can it remain profitable to turn out template-driven trashy romance novels, for instance? Even for the voracious porn/romance readership?

And once you throw AI into the mix, the race to the unprofitable bottom is inevitable. I look for the genre slop writers, and the AI slop producers, to eventually be driven out by their own excesses.

One irony here is that AI slop and genre slop have a mutually destructive, symbiotic relationship. Template-driven, repetitive genre novels are the easiest to produce with various AI programs.

What does concern me is that before it all goes away, it will completely undermine the Kindle Unlimited ecosystem. This is a real threat in the short- to mid-term.

But I don’t look for AI and genre slop to take down indie publishing as an industry. As long as the internet has existed, there have been both outright scammers and individuals who seek to maximize profit by turning out low-effort, repetitive content. That problem is not going to go away. One bag of tricks will simply be replaced by another.

The rest of us will soldier on. As for David Van Dyke Stewart, I hope that he soldiers on, too. I haven’t read any of his novels; but I have watched some of his YouTube content. He strikes me as a thoughtful fellow. 

-ET

A story for summer: “The Wasp”

It is not quite summer, if you want to get technical about it. Summer will not officially begin until Sunday, June 21, 2026.

We are still in April. The schools won’t let out for another six weeks. 

But the mercury here in southern Ohio will hit 85 degrees today. That’s close enough for me.

The above is one of my early short stories, “The Wasp”. I wrote it back in 2009, and it was first published in my short story collection, HAY MOON AND OTHER STORIES.

This is very much a summertime story. It’s also based my lifetime loathing of wasps. I can handle spiders, snakes, and other creepy-crawlers (to a point, anyway). I love honeybees.

But I absolutely despise wasps.

As the old German proverbs goes, “God made the bee, but the devil made the wasp.”

-ET

1932: supernatural zombie horror in rural Ohio

My maternal grandfather, born in 1921, grew up in rural Adams County, Ohio. He told me so much about that time and place, that I sometimes feel as if I lived it all myself.

“Hay Moon” is a short story set in rural Ohio in the summer of 1932. My grandfather never told me a story like this, filled with supernatural forces and the undead. But his real-life accounts of his childhood years helped me add a realistic flavor to the tale, if I say so myself.

You can listen to the story here, or on my YouTube channel (where you’ll find lots of additional audio content).

You can purchase this story as part of my Hay Moon and Other Stories collection. If you like my approach to historical horror, consider The Rockland Horror historical horror series, which is also available in a five-volume boxset on Kindle.

-ET

New Cover for REVOLUTIONARY GHOSTS!

Revolutionary Ghosts is my 2019 novel based on a premise that mixes supernatural horror and history:

Suppose that the Headless Horseman of Washington Irving’s “The Legend of Sleepy Hollow” were to return to terrorize modern-day America.

But not 21st-century, present-day America. (The current century has enough real horrors without make-believe, thank you very much.)

Most of Revolutionary Ghosts is set in 1976, the year of the American Bicentennial. This is historical horror with a cool ‘70s vibe.

The original 2019 cover was, however, badly in need of a refresh. This is the new cover:

You can find Revolutionary Ghosts on Amazon. The book is coming out of Kindle Unlimited on April 1. Shortly after that, you’ll be able to get it on Apple Books, Kobo, Google, and B&N. Library distribution will also be rolled out. So you can read it that way if your local library has an arrangement with OverDrive.

-ET

New release: ‘No Sure Thing’ for Gen X fans of the 1980s

The year is 1988. Anything can happen, but nothing is guaranteed!

Get ready for a coming-of-age story that will remind you of your favorite teen/young adult movies from the 1980s.

As the year 1988 begins, Paul Nelson is nineteen going on twenty. Paul is an economics major at the University of Cincinnati. He has big plans to go to work at a major bank after graduation.

But Paul’s life is not without problems. His first serious girlfriend has dumped him, and his best friend Scott gets all the female attention, seemingly without trying.

Paul meets a witty young woman who seems to be his perfect match. But then he unexpectedly falls for an older woman who has secrets and an unknown agenda.

Paul’s life spins out of control. He’s also incurred the unwanted attention of the Cincinnati Police Department, criminal elements, and a military man who detests him on sight.

Filled with a wide range of memorable characters and a generous dollop of 80s nostalgia, ‘No Sure Thing’ is a fun and fast-paced tale from a bygone but fondly remembered era.

**View NO SURE THING on Amazon!**

TERMINATION MAN: Corporate HR represents your employer, not you

TERMINATION MAN is the story of Craig Walker, a management consultant who specializes in “removing” problem employees through entrapment and techniques of “social engineering”.

TERMINATION MAN is fiction, but it is based on my experience in the automotive industry. The novel’s premise also has a basis in HR practices.

“Managing out” is a common corporate HR practice. When an employee is “managed out”, her situation is made so unpleasant or unsustainable that she will effectively fire herself, and voluntarily resign. This saves the company hassle and expense on multiple levels.

TERMINATION MAN is an embellishment of the managing out practice, of course. But the principle exists, and all HR professionals are familiar with it.

Another thing to remember: corporate HR is not your friend. Corporate HR does not represent you. Corporate HR represents your employer, the company.

This doesn’t mean that corporate HR reps are automatically sinister, venal, etc. (Most are not.) But you should never forget who pays their salaries. (Hint: not you.)

-ET

**View TERMINATION MAN ON AMAZON**