Written Word Media, which owns both Free Booksy and Bargain Booksy, recently published a study on Kindle Unlimited (KU) readers, and how they behave.
Here are the big takeaways:
- While Amazon does not reveal KU enrollment numbers, there are probably about 3.3 million active members. (That is approximately the 2021 population of Utah.)
- Kindle Unlimited readers most eagerly devour romance, fantasy, and mystery.
- Many Kindle Unlimited readers are “whale” readers. (Especially the romance readers, one suspects.)
The study suggests that horror doesn’t do well in KU. On the contrary, I’ve found that my horror titles do get a fair degree of love in Kindle Unlimited. The Rockland Horror series has done well in terms of KU page reads, with relatively little advertising.
On the other hand, my espionage thriller, The Consultant, draws more buyers than KU readers. And my corporate thrillers, The Eavesdropper and Termination Man, barely get any KU page reads at all.
Readers read what they want, and writers write what they want. No harm, no foul. If I were writing romance or urban fantasy with young adult protagonists, I know that I would be getting a ton more page reads. But…I just can’t.
The preferences of KU readers are neither good nor bad. But they are something that every writer should consider, when deciding whether or not to enroll a specific title in the program.
Are you a writer? Read the full report from Written Word Media here.
Are you a reader? Click here for a FREE Kindle Unlimited trial.