Gen Z and the workplace fall out of love 

If the mainstream media is any indication, the youngest generation of adults and the corporate workplace are already falling out of love with each other. What happened to all that enthusiasm about “hiring young talent”?

Gen Z workers are being “stereotyped as lazy” by some managers. Meanwhile, a group of Gen Z TikTokers (is there any other kind of TikToker?) are complaining online that the marketplace doesn’t acknowledge their worth. And when it does, it works them too hard.

@notkaityfuqua

Like baby it’s not that simple🫠 #corporate #corporatelife #corporatetiktok #millennialsoftiktok #millennial #work #worktok #burnout #9to5 #worklife #jobtok #stress

♬ Monkeys Spinning Monkeys – Kevin MacLeod & Kevin The Monkey

I’m a member of Generation X, the first generation of young Americans officially designated as “slackers” in the workplace. (In fact, I think the term was originally coined on our behalf.)

That was back in the early to mid-1990s. Then, as now, generational norms and practices were changing in the workplace. In the early 1990s, most senior management positions were occupied by men (almost exclusively men, in those days) who had begun their adult lives in the late 1950s.

These were the so-called Silent Generation of men. They had been too young for service in World War II, and too old to be drafted for Vietnam. This was the generation that discovered Elvis, and settled down to marriage and family before the sexual revolution of the 1960s. Think Richie Cunningham and Happy Days.

That crowd had faith in institutions. They were no-nonsense and reflexively suspicious of anyone under forty. That was a generation that had never been under forty, not even when they were in high school.

The Baby Boomers, meanwhile, were eager workaholics. They were the forty-somethings in middle management in the early 1990s.

The Baby Boomers had dabbled in rebellion in the 1960s. Then they took advantage of the 1980s economic boom, becoming the yuppies (Young Urban Professionals) of the Reagan era. Despite their early flirtation with the counterculture, most Baby Boomers trusted the system. After all, the system had functioned well for both them and their Greatest Generation parents.

@thenatashaann

Why is the job market so bad? Let me tell you #unemployed #unemployed2023 #unemployment #unemployment2023 #jobmarket2023

♬ original sound – natasha bernfeld

Young Gen Xers, circa 1990, weren’t necessarily lazy. Almost all of us had worked through high school and college, to one degree or another. We were, however, stubbornly cynical of institutions and cagey by nature. We weren’t eager joiners.

And while we were willing to work, we were very much coin-operated. We weren’t enthusiastic about toiling for years at a low-level position in the hope of an eventual payoff. We knew how that often went. “Downsizing” was a corporate buzzword of the early 1990s. The old social contract was dead–or at least revised.

Therefore, we were regarded as “slackers”. But we weren’t slackers. We just had a different set of underlying assumptions and motivations.

Today the surviving members of the Silent Generation are in their eighties and nineties. They haven’t been in the workplace for years. The Baby Boomers are in their sixties and seventies. The Boomers are either recently retired, retiring, or soon to retire.

So that leaves Gen Xers at the top. How ironic. (Gen Xers have always loved irony.) The typical senior management position is now filled by a fifty-something Gen Xer, that “slacker” of 1990 or 1992.

And what is that Gen X senior manager doing? He or she is complaining about the youngest adults in the workplace, Generation Z. That’s ironic, too.

I’m sure some of the complaints about Generation Z are valid. Too many Zoomers are performatively sensitive, a quality that immediately irritates Gen Xers. Whatever else you might say about Generation X, we always had thick skin. I am quick to roll my eyes whenever a twentysomething publicly behaves like a wounded kitten on TikTok. In that regard, Gen Xers are as gruff as members of the Silent Generation were.

What will happen over the next thirty years is that Generation Z will adapt to the workplace in some ways, and the workplace will adapt to them in other aspects.

That’s what happened in the past, after all. Gen Xers who succeeded in organizational settings eventually learned to set aside some of their cynicism. On the other hand, there are a lot more Gen X women in management than was ever the case for Baby Boomers or the Silent Generation. In that way, the workplace largely adapted to Generation X, the generation of “girl power”.

Generational adaptation, then, is something that goes both ways. Thirty years from now, fiftysomething Gen Z managers will be grousing about those Gen Alpha employees, who strike them as lazy, indifferent to organizational norms, and downright incomprehensible at times. It could not be otherwise.

-ET

Bikini baristas and the increasing randomness of Facebook ads

You may have noticed that your personal Facebook feed contains a higher-than-usual volume of ads and “suggested content” posts of late. This is a direct result of Facebook’s strategy to increase its ad revenues.

Advertisers pay Facebook for a.) the number of times an ad is shown, and b.) the number of times an ad is clicked. (I’ve run many Facebook ads myself in the past, so I do know what I’m talking about here.)

Facebook’s current business plan, apparently, is to push out as many ads as possible, to as many users as possible. Never mind the all-important factor of ad relevancy.

Case-in-point: a conspicuous number of ads from Bikini Beans Coffee, a Tempe, Arizona-based company, have been appearing in my personal Facebook feed in recent weeks.

As the name suggests, all of the baristas at Bikini Beans Coffee are lithe young women in bikinis. If the ads are any indication, they are all quite attractive.

I’ve also perused the Bikini Beans Coffee menu. The company’s drink selection looks promising, with only a small premium added for the jollies associated with being served by half-naked young women.

My brain is already turning to mush…

But why run such ads to me, in particular, among all the 243.5 million Facebook users in the United States?

Well, first of all, I’m a middle-aged man. A middle-aged man’s brain is known to turn to mush when a scantily clad, attractive young woman is placed before him. That is an established fact. Middle-aged men often have a significant disposable income. When their brains turn to mush, they open their wallets.

Also, I’m a coffee connoisseur. I regularly research different kinds of coffee online.

But Mark Zuckerberg is still ripping off Bikini Beans Coffee. Why?

As I mentioned, Bikini Beans Coffee is based in Tempe, Arizona. The company has five locations. All of them are somewhere in Arizona, mostly near Phoenix.

I, on the other hand, am in Cincinnati, Ohio.

I’m unlikely to drive 26 hours (1,800 miles) for a cup of coffee, even if bikini-clad coeds are involved. My brain might turn to mush in front of attractive young women, but that form of manipulation has its limits.

I haven’t even contemplated going to Arizona, in fact. This means that none of my search activity, either on Facebook or elsewhere online, would suggest that I will be in Arizona anytime in the near future.

Facebook, therefore, is more or less throwing advertisers’ spaghetti at the wall. Bikini Beans Coffee has been paying good money to show me photos of its nubile, skimpily-attired baristas. That exposure (no pun intended) isn’t free.

This is why I rarely run Facebook ads for my own business anymore.

Facebook nowadays is a mess. Facebook has been battered in recent years, by privacy concerns and iOS updates that have undermined its tracking abilities.

The social media landscape has become more crowded and competitive, too; and this is a battle that Facebook is mostly losing. As most of you will know, young people have been abandoning Facebook for TikTok. Older Facebook users are spending less time on the site. Many older users (some of my friends included) have deleted their Facebook accounts in recent years.

This means fewer and fewer opportunities to show ads. As a result, Meta (Facebook’s parent company) is growing desperate. More shots in the dark, more spaghetti thrown against the wall.

If you’re running ads on Facebook, Meta is playing ever more random games of chance—not with their money, but with yours.

-ET

Apple: politically incorrect in China

Sino-American relations have been deteriorating for years. Lately, trade disputes have grown acute, though commercial issues are far from the only differences that divide the United States and China.

The US government has called for inquiries into security concerns surrounding the newest Huawei chip. And that’s not all. Some kind of an eventual TikTok ban now seems likely, if not inevitable, given that such a move has gained support among both major political parties.

(Note: If you still associate suspicion of Beijing’s motives exclusively with Donald Trump and the right wing of the GOP, you’re living in 2015.)

China, for its part, is levying sanctions against US firms. China’s latest retaliatory move is a ban on Apple iPhones, pods, and watches in government workplaces.

The ban may spread. At any rate, Apple products are no longer “politically correct” in China. The Chinese Communist Party is encouraging Chinese consumers to purchase such products from Huawei. And Chinese citizens, unlike rowdy and independent-minded Americans, usually do as their government instructs them. Apple is not necessarily finished in China, but its business will never recover.

We should not be surprised at any of this. We have seen it coming. When was the last time you saw a positive news story about China or Sino-American relations in the American media? Sometime before 2010, I would venture, if not earlier. The present tensions can be traced back practically to the beginning of this century.

It is well nigh impossible for two countries who are one step away from outright enmity to remain trading partners indefinitely. Trade, after all, depends on friendly relations.

We should also keep two additional factors in mind.

The first of these is that Apple has always been a globally oriented, fashionably liberal company. Apple has been criticized in the past for kowtowing to the Chinese government’s demands for censorship measures and user data access. Yet now Apple is in the Chinese Communist Party’s crosshairs. If this can happen to Apple, it can happen to any US interest.

The second factor is that Joe Biden is not Donald Trump. Joe Biden, you will recall, is the POTUS who was supposed to make nice with the rest of the world. (Foreign governments, at any rate—the Chinese government notable among them—were heavily invested in Hunter Biden’s shady business deals.)

The odds of a change in the White House after 2024 are fifty-fifty at present, higher if the US economy deteriorates next year. Whatever happens in the next US presidential election, US-China relations are unlikely to improve in 2025, or in the years immediately after that.

-ET

The Bengals’ defeat, and those curious expressions of fan loyalty

As some of you may know, the Cincinnati Bengals lost the AFC championship game to the Kansas City Chiefs last night.

This morning, my personal Facebook feed, heavy with Cincinnati residents, was filled with professions of fan loyalty, like the one above: “Still my Bengals.”

Others were professing their “fan loyalty” in more abstract terms. Some declared that they would stick with the Bengals no matter what.

And here is one of the places where I can’t connect with the rabid spectator sports fan: this concept of team loyalty.

If you find spectator sports enthralling, that’s one thing. The fact that I don’t find them particularly entertaining is a mere matter of preference.

Similarly, we all enjoy different television shows and movies, different kinds of music. I don’t happen to be a fan of country music. This doesn’t leave me shaking my head at the preferences of country music fans.

But then, most country music fans aren’t making public declarations of fan loyalty when their favorite artist fails to win a CMA award. Only spectator sports fans do things like that.

A professional sports team—the Cincinnati Bengals, the Kansas City Chiefs, whatever—is a corporation that sells an entertainment product. No different from Sony Pictures or Netflix. Fans of entertainment companies are more accurately called consumers.

If you enjoy an entertainment company’s product, so be it. But it’s important to remember where you stand, in the big scheme of things, before getting too invested in this fan loyalty concept.

Take Joe Burrow, the Cincinnati Bengals’ 26-year-old quarterback. Joe Burrow has a 4-year contract worth over $36 million. And—of course—a beautiful girlfriend with a widely subscribed Instagram account. Rich young celebrity athletes with beautiful girlfriends are nothing new, of course.

More power to Joe Burrow. I’m sure he’s talented and that he’s worked hard. But it’s somewhat self-deluding—if not foolish—to think that this man needs your expressions of loyalty after he loses a game.

And he certainly isn’t reading your Facebook feed.

But of course, these public expressions of fan loyalty aren’t really about the team. Otherwise, they would be sent to the team, instead of directed toward one’s friends, acquaintances, and neighbors. (Consider the sports team flags on your neighbor’s pickup truck. Who are those intended for?)

These expressions of fan loyalty seem to be more about the need for group affiliation, than any genuine devotion to unknowing, millionaire celebrity athletes. And this need (among some people, at least) goes all the way back to the Byzantine Empire. In Byzantine times, different factions of chariot racing fans actually evolved into the equivalent of paramilitary organizations. All based around spectator sports.

While I can somewhat understand this impulse—especially in light of its historical roots—I just don’t get it, at a visceral level. Why? What’s the point?

But hey, that’s just me.

If you’re an ardent Bengals fan, my condolences on last nights defeat. But Joe Burrow, I’m quite sure, will be just fine without my sympathy, let alone my expressions of fan loyalty.

-ET

Southwest Airlines, and why I seldom fly

One does not need to view Transportation Secretary Pete Buttigieg with particularly high regard (and I don’t) in order to agree with him when he has a legitimate point. Remember that old saw about the stopped clock: it gives the correct time twice per day.

As Buttigieg recently told CNN, Southwest Airlines has suffered “a complete meltdown” of the system.

Most airlines had difficulty during last week’s epic snowstorm, which unluckily coincided with Christmas. But Southwest has cancelled thousands of flights for Wednesday and Thursday of this week, leaving thousands of travelers stranded.

As an excuse, Southwest CEO Bob Jordan has stated, “our network is highly complex.” Bob Jordan is compensated to the tune of $3 million per year. At that level of compensation, he and his highly paid management team should have been untangling the complexity proactively, before something like this happened.

Pete Buttigieg, like Mighty Mouse in a fit of outrage, has promised that he will hold the airline accountable. He has also stated that Southwest should offer stranded refunds and reimbursement of expenses incurred.

Such expectations are fair enough, but the market will likely be the one to hold Southwest accountable. I certainly wouldn’t want to plan a trip with the airline now. Would you?

Airlines, collectively, are the Evil Empire of the travel world. A number of years ago, I was returning from a two-week business trip in Japan when my final Delta flight from Detroit to Cincinnati was cancelled.

Delta offered no real reason for the flight cancellation. Nor did they offer reimbursement to whatever expenses I might have incurred. On the contrary, the Delta ticketing agent was snippy with me when I asked if I could at least retrieve my checked luggage, which (thanks to those “complex” airline systems) was already on its way to Cincinnati without me.

As chance would have it, I was able to hitch a ride with a group of people from my company who had already secured one of the few rental cars available. I was home four hours later.

The next day, a Saturday, I had to drive to the Cincinnati/Northern Kentucky International Airport to pick up my checked luggage. Needless to say, Delta didn’t offer to reimburse me for my gas.

That episode occurred about ten years ago. In more recent years, we have been treated to numerous reports of “airline passengers behaving badly”, facilitated by the ubiquity of cell phone video cameras.

There is never an excuse for acting like an ass in public, even if you’ve been provoked. But as a longtime flyer (going all the way back to the 1990s), I can tell you that airlines, as a rule, have never treated their paying passengers very well, at least not in the modern era. Airline employees typically view paying customers as nuisances to herded like cattle. It was bad enough in the 1990s. Since then, 9/11 and industry consolidation have only made things worse.

There is only one way to fly commercially: and that is to fly commercially as little as possible. Nevertheless, I extend my sympathies to those who chose to travel via Southwest this week, and found themselves camping out in airports instead.

-ET