Wattpad and digital sharecropping

Last September, the folks over at Forbes wrote a story about Wattpad and its highly exploitive (though completely voluntary) business model:

Wattpad has more than 4 million writers, who post an average of 300,000 pieces a day. The company brings in an estimated $19 million in revenue, mostly from ads on its site and from stories sponsored by companies like Unilever who want to advertise alongside a specific writer or genre. Nearly all its writers are unpaid; several hundred make money from ad-sharing revenue and 200 of those also earn from writing sponsored content and inking publishing deals with Wattpad. That lean business model means Wattpad is profitable. It has few costs beyond bandwidth, its 130 employees and the Toronto offices. The model “is a great way to seek talent without having to pay huge amounts for it,” says Lorraine Shanley, a publishing industry consultant.

Forbes, September 2018

4 million writers, and only a minuscule number (about .005%) make any money for their efforts. 

Wattpad is a textbook example of digital sharecropping.

I have nothing against the concept of web fiction, web serials, or posting fiction for free on the Internet. Much of the content of this site, after all, is web fiction. (I have my own little Wattpad going on here.)

But the defining characteristic of digital sharecropping is the socialization of effort, and the privatization of rewards. Wattpad earns $19 million in revenue, because writers choose to post their fiction there, rather than writing on their own sites

I can already anticipate your “but….” rebuttals.

Yes, I realize that only a handful of these writers, if they created their own web presences, would garner any appreciable audience, or earn any real revenue. But let me ask you: How much chance do most writers have on Wattpad, amid 4 million other writers, posting 300,000 pieces per day?

The odds of genuine success are about the same either way. The writers who are standing out on Wattpad could, with a bit of effort, stand out on their own online platforms. And then they would make a whole lot more money than Wattpad is paying them, you can be sure. Even more importantly, they would control their own platforms. 

Digital sharecropping works because too many creative types are desperately slavering for any form of immediate recognition, like a thirteen year-old boy hopelessly infatuated with an eighteen year-old girl.  

Look at me! Look at me now!A like on a Facebook post! A retweet! A like on a YouTube video! Oh, any form of recognition will do! Pleeeeaaase!

The owners of the social media giants understand this weakness of all creative people, and they eagerly exploit it. 

Resist. If you can’t afford your own independently hosted WordPress site, then start a free blog on Google’s blogger platform. 

Yes, Google ultimately controls Blogger. But there you at least have some independence. (You can also run your own affiliate links, and eventually qualify for Adsense revenue).

Whatever you do—if you’re a writer—don’t post your fiction on Wattpad. Don’t be a sucker. 

Just as Facebook and Twitter have become the cancer that destroyed blogging, so Wattpad has become the cancer that threatens to destroy independently published web fiction. 

Don’t fall for the scam.

Revolutionary Ghosts: Chapter 36

That night, I did manage to go to sleep. For a while, I lay awake in bed, listening to my parents arguing with Jack.

I don’t know if they gave him yet another handout that night. Eventually, though, he left. By then I was asleep.

Late that night—or early the next morning, I should say—I awoke from a dream. 

The dream itself was routine enough: a mishmash of random scenes and events from my daily life. First I was at home with my parents, then I was going to classes at West Clermont High School. In another segment of the dream, I was working at McDonald’s. 

The dream was subject to the usual distortions and inconsistencies of the dreamworld, but it contained no content that was especially memorable or disturbing.

And then some force invaded the dream.

The dream images of daily life abruptly dissolved, replaced by total darkness. I was awake now—but not quite awake. Paused on the boundary between sleep and full consciousness. 

And I wasn’t alone there.

A presence was leaning over my bed. 

I dared not open my eyes. As is often the case in this in-between state, however, I was capable of some version of sight, or what I imagined to be sight. 

Lying on my back, I could sense the vague shape leaning over me. 

It terrified me, whatever it was. It was horrible and seductive at the same time. 

The thing was trying to speak to me. But before I could make out the words, I pulled myself out of this in-between state.

 

Fully awake now, I sat up in bed. Looked around my darkened bedroom. 

I was alone. But I noticed something: The door of my bedroom was slightly ajar.

I had closed it when I went to bed, to drown out the sound of Jack’s rambling pleas for charity, and my parents’ frustrated but half-hearted responses. 

But now the door was slightly open. 

Not good. 

It was just a dream, I told myself. Just a dream.

Another part of me perceived that it hadn’t been a dream, though. The scenes of school and home life and McDonald’s—yes, those had been dreams. But I had been at least marginally conscious when that thing visited me.

I struggled to figure it out. The thing had appeared as nothing more than a mere shape. 

Or no—more than a mere shape. The shape had been distinctly female. But no longer female in the sense that Leslie Griffin and Diane Parker were female. 

The shape had once been female, it occurred to me. My visitor carried femininity—and humanity—as distant memories. But it was something else now. 

Marie Trumbull, were the words that sprang to my mind. 

Ridiculous, I told myself. You were not visited by Marie Trumbull, the executed Loyalist spy. You’re letting your imagination get the best of you.

I lay there, for perhaps an hour or more, before I finally willed myself to go back to sleep.

Chapter 37

Table of contents

‘Revolutionary Ghosts’ update and progress report

I’ve been adding pages of my dark fantasy/horror serial, Revolutionary Ghosts to the site more or less every day. (I did miss a few days during the holidays.)

The online version of the text represents a rough draft (with a brief editing pass for flagrant typos). This version of the book will remain online.

Before Revolutionary Ghosts is published, though (in formats that I’ll be actually charging money for), it will undergo additional editing and proofreading passes.

The basic plot of the story won’t change during the editing phases; but the descriptions may be enhanced, the character dialogue will be tweaked, etc.

Awkward sentence structures (inevitable in any first draft) will be eliminated. I’ll also make sure all the typos are nailed down. (I’m sure a few have slipped by me in the online version.)

E-book, audiobook, and paperback editions of Revolutionary Ghosts will eventually be available–not only from Amazon, but also from Barnes & Noble, Kobo, and Google Play.

You are welcome to read the full text here. (That’s one of the options I had in mind when I decided to post it online, after all.)

You might alternatively choose to merely sample it here, and await the fully edited, finalized versions in the stores. (They won’t be expensive. Don’t hold me to this: But the ebook version will probably retail at $3.99.)

I plan to have retail versions of the book available no later than March 1st.

How you read Revolutionary Ghosts is up to you. In any case, I hope you enjoy the story.