While poking around on Amazon this morning, I noticed that the electronic version of Stephen King’s 2018 novel, The Outsider, is now available in Kindle Unlimited (KU). This means that subscribers to Amazon’s Kindle Unlimited program can read the electronic version of the book for free.
(Note: At least for now. Kindle Unlimited terms run for a period of 90 days. So if you’re reading this post a year from now, The Outsider may or may not be in KU.)
Amazon launched its Kindle Unlimited program more than a decade ago. Since its inception, there have been arguments for and against the program.
On one hand, Kindle Unlimited is to books what Netflix is to movies. KU thereby allows subscribers to discover new books and authors for free (aside from the KU subscription fee).
On the other hand, Kindle Unlimited requires books to be exclusive to the Amazon platform. (More on this shortly.) This creates a “network effect” that arguably disadvantages other stores like Apple Books and Kobo.
Another concern with Kindle Unlimited is that it tends to be skewed toward certain kinds of genre fiction, like romance, urban fantasy, and space opera. In the past, critics of the program (mostly book reviewers) have complained that Kindle Unlimited doesn’t contain enough titles from bestselling, household-name authors.
Well, you can’t get any more household-name than Stephen King. If a Stephen King title is available in Kindle Unlimited, then the program has all the bona fides it needs.
There is one important catch, however. And this quibble comes (mostly) from the perspective of an independent author/publisher like me.
The Outsider is still available on other platforms, like Kobo and Apple Books. (I checked.) Stephen King’s title is not subject to the normal rules of KU exclusivity.
This is an important exception. If I place a book in Kindle Unlimited, I have to agree to make it exclusive to Amazon (not available anywhere else) for a period of 90 days. This means that readers can’t find it on other platforms, and I can’t sell it on other platforms during the Kindle Unlimited enrollment period.
So Stephen King gets different, more preferential treatment at Amazon than I do. I’m neither outraged nor surprised. Having spent many years in the corporate world, I know how the corporate world works.
As someone once told me, many years ago: “Rank and status have perks.” At the time, we were discussing the egalitarian implications of reserved parking spaces for top managers in the company parking lot. The corporate world is far from egalitarian. It would be naive to think that book publishing and retailing are “special” in this regard. Business is business.
On the contrary, I might benefit from this. The placement of The Outsider in Kindle Unlimited will bring new horror fans into the subscription program. After they’re done reading The Outsider, some of them may read one of my horror novels, like 12 Hours of Halloween, Revolutionary Ghosts, or Kuwa 6226. They may even give my historical horror series, The Rockland Horror, a try.
Yes, that was a little self-promotional plug, tongue-in-cheek though it was. Like I said: Business is business.
-ET
