During the 1970s and throughout most of the 1980s, it was common to see full-page cigarette ads in glossy magazines. Advertisements for cancer sticks had already been banned from television, but print ads were still legal, and considered fair game.
Much has been said about the “Marlboro Man” over the years. But the Camel Dude (shown above) got a lot more female attention. I remember seeing variations of the above ad in a number of magazines that ended up in my hands during the late 1970s and early 1980s, including Field & Stream, which I read with some regularity.
We can assume that the Camel Dude got lucky on the day presented in the above ad. But one wonders: is he still alive? Perhaps not, with that smoking habit of his.
I was a pre-adolescent and adolescent in those days; and I may have been slightly influenced by the marketing message. A “great-tasting blend of Turkish and domestic tobaccos”, and hot women on the beach? Count me in, said the adolescent version of me.
Speaking of which: I haven’t smoked cigarettes at all as an adult; but I did smoke them on occasion when I was 12 to 13 years old. Another thing about the 1970s/80s: cigarette vending machines were everywhere, and underage people had no difficulty accessing them.
I certainly tried Camels. The hot blonde, as I recall, was not included.
-ET