MTV and Indiana small towns

I am a resident of Cincinnati, Ohio, and a frequent visitor to Indiana. My father grew up in Indiana. I have many childhood memories of family holiday gatherings in Lawrenceburg and nearby rural Switzerland County.

More recently, I took a trip with my dad to Madison, Indiana. Some of the photos from that trip can be found in an earlier post on this blog.

I have always considered myself an “honorary” Hoosier (the nickname of a person from Indiana), because of my familial ties, and also because of my affection for the state.

Family reunion in Switzerland County, Indiana, 1987.

But there are famous Hoosiers, too.  John Cougar Mellencamp was born in 1951 in Seymour, Indiana, and he grew up there. Mellencamp, now in his seventies, is a proud son of Indiana. He has long incorporated small-town Indiana into his musical brand.

Mellencamp was one of the most popular solo artists of my teenage years. He was also a frequent presence on MTV. (This was back when MTV actually played music videos, as every Gen Xer will remind you.)

Many of Mellencamp’s songs and MTV videos incorporated small-town themes. Whenever possible, he inserted an Indiana-related Easter egg or two. I have become aware of some of these only decades later.

Consider, for example, the MTV video for “Hurts So Good”. This song hit number 2 on the Billboard Hot 100 in 1982. In the summer and fall of that year, it was hard to turn on FM radio without hearing “Hurts So Good” within the hour.

The “Hurts So Good” MTV video was also popular on MTV. Little did I know, back then, that this video was filmed in the small town of Medora, Indiana. Medora is close to Seymour, where John Cougar Mellencamp grew up, and about ninety minutes from Lawrenceburg, where my father grew up.

The lesson here, for me, is that great art—and great artists—can come from anywhere. John Cougar Mellencamp would not have been the songwriter and musician he became, had he spent his formative years in Los Angeles or New York.

Many people grow up in small town or rural environments and do not find art, of course. But it is a mistake to assume that every denizen of LA is working on a screenplay, or that every NYC resident is an aspiring novelist.

-ET