This is a promotional ad that McDonald’s ran in 1980. Breakfast customers were given a free Bic razor with the purchase of any breakfast entree.
I don’t specifically remember this promotion, and my guess is that it didn’t last long. This is also one that you’re unlikely to see repeated in the twenty-first century. Clearly the ad appeals to one specific gender. (And in 1980, no one disputed the notion that there were only two.) But as we all know, women eat pancakes, too. So what’s going on?
My mother worked outside the home in 1980; but that was the very beginning of the Boomer-led “working woman” trend of the 1980s. The McDonald’s marketing folks probably figured that men would comprise the main market for fast-food breakfasts, presumably on their way to work.
-ET