technology – Edward Trimnell Books

Debbie Gibson’s bikini and social media marketing trends

Debbie Gibson has been showing up in my personal Facebook feed of late, even though I haven’t subscribed to her, and even though I’ve never been a particular devotee of her music.

This is probably because of demographics. I’m a Gen Xer in my 50s. Debbie Gibson is a pop star from the 1980s. Therefore, Meta reasons that I should be a Debbie Gibson fan.

(And just to be clear about this: I never actively disliked Debbie Gibson or her music. But I was never really part of her target audience, either. She specialized in a brand of pop love songs that were written for 14-year-old girls enduring their first serious crushes. Debbie Gibson’s breakout year was 1988. In 1988 I was a 20-year-old male.)

This morning Debbie Gibson showed up in my Facebook feed wearing a bikini. Now once again it is necessary for me to provide a disclaimer. Gibson looks damn good in her swimwear, for a woman of any age. So there’s no “body shaming” going on here.

But the economist in me has to wonder… What compels a 55-year-old woman who has been famous for 40 years to post bikini photos of herself on social media? That might make sense for an up-and-coming, wannabe social media influencer. But Debbie Gibson, who has been famous since Ronald Reagan was in the White House?

I think it might have something to do with the way media marketing has changed since the halcyon 1980s.

Forty years ago, Debbie Gibson’s marketing cycle looked something like this:

Release an album.
Record a music video.
Appear on MTV.
Do magazine interviews.
Maybe appear on television.
Disappear until the next album.

In the old days, marketing assets were expensive to produce and deliver. Barriers to entry were high. Therefore, marketing tended to occur in high-end, highly curated campaigns.

The internet and social media all but eliminated those barriers to entry. Now everyone, from your local plumber to your next-door neighbor’s daughter, can achieve more marketing presence than would have been possible for Debbie Gibson in 1987. As a result, everyone who hawks their wares online needs to market themselves like your local plumber or your next-door neighbor’s daughter.

There is nothing conspiratorial or sinister about this. Technology and economics are doing their thing.

All of this seems second-nature to anyone under the age of 30. But to those of us who can remember the previous century well, the shift in the media landscape can often be discombobulating. I wonder if Debbie Gibson would agree.

-ET

English-language books and “global” sales

Kobo, the Canadian alternative to Amazon, has recently announced that its Kobo Plus subscription program will be made available in the Czech Republic, Greece, Luxembourg, the Philippines, Poland and Romania. (Kobo already has a significant presence in many other European countries.)

This move will doubtless benefit the many writers who are producing work in those local languages.

I should also note that there are presently many fiction writers in Europe who should be writing in their local languages, but who are nonetheless writing in maladroit and often incorrect English, because they have been programmed to believe that English is the only language that matters in the book market. I want Polish and Romanian language writers to have all the opportunities that can reasonably be made available to them.

But what about writers like me, who mostly produce work in English? Since I have my writer/publisher hat on now, I’m going to take the liberty of examining this from a self-interested perspective.

Some indie writer gurus wax enthusiastic about the prospect of selling to the “whole wide world”. This often comes up in the context of wide distribution, i.e. distribution beyond Amazon. These commentators make much of the fact that their books can be made available in Poland, France, Spain, South Korea, and Bulgaria.

This is mostly wishful thinking.

Yes, I realize that English is studied as a second language all over the world. But even in Germany, where English-language skills are higher than the European average, books really need to be translated into German in order to sell well in the local market.

There is a tendency in publishing circles to conflate two very different categories:

People who can function in English
People who can (and will) read novels in English for pleasure

I have adult-level reading skills in both Japanese and Spanish. I can read a newspaper in either one of those languages with only an occasional reference to a dictionary.

And yet—I rarely read fiction in Japanese or Spanish—unless I’m specifically working on leveling up my language skills. And when I do purchase fiction in Japanese or Spanish, it’s almost always a work by a well-known writer: Keigo Higashino or Gabriel García Márquez.

The bottom line is that a reader in Poland who has rudimentary skills in English isn’t going to read or purchase many indie-published novels from the United States. This is a fact that US-based publishing commentators and wishful thinkers (few of whom have much experience with foreign languages) frequently overlook.

-ET

Kindle, Kobo, my future publishing plans…and yet another 1980s metaphor

Many of you have noticed that my books are now available at multiple retailers.

But not all of my books are available at multiple retailers.

There are reasons for this. Allow me to explain.

As recently as last year, I was Amazon-exclusive on all titles (with the exception of a few non-fiction books). All of my fiction was in Kindle Unlimited.

That’s not the way it is anymore.

Why?

The publishing landscape is changing.

Amazon is still the dominant player in the ebook retailing space (and will continue to be so for the foreseeable future).

But Kobo is rapidly emerging as a viable alternative for many readers (as the video below demonstrates). Other readers will toggle back and forth between the two.

Kobo is not the only non-Amazon e-book retailer, of course. There are also Apple Books, Google Play, and Barnes & Noble.

But Kobo, with its high-profile line of e-readers, seems to be the one that is making the most headway. Kobo is serious about increasing its market share.

Where readers go, authors will follow, and vice versa.

The wild card here is Kindle Unlimited’s exclusivity clause. If a title is enrolled in Kindle Unlimited, it can’t be sold (in ebook format) at any of the other retailers. Historically, this has meant that thousands of titles listed at Amazon aren’t available at Kobo, Google Play, etc.

Many readers, I suspect, aren’t even aware of this.

I’ve noticed a trend: More romance authors are publishing their books “wide”, with an emphasis on Kobo.

Yes, romance… the genre that dare not speak its name at this blog. Regular readers will know how I hate werebear shapeshifter romance, reverse harem romance, and all the other ridiculous romance genres.

But I don’t deny their collective footprint in the marketplace. Those weird romance genres, much as I disdain them, may be instrumental in propelling Kobo’s growth in the near future.

This will indirectly benefit the other non-Amazon retailers—not only Kobo. Because if you’re publishing your book on Kobo, then you had might as well publish it on Google Play, Apple Books, and Barnes & Noble too.

Readers will go where the books go. This is the network effect in action.

But for me, publishing wide doesn’t mean abandoning Kindle Unlimited. I will still be keeping many backlist and new titles in Amazon’s exclusive subscription program.

Yes—I know that means that those titles will only be available at Amazon. But Amazon’s Kindle Unlimited program is a major player in its own right. In my opinion, part of being “wide” means having a footprint in Kindle Unlimited.

This diversified strategy may strike some readers as needlessly complicated. But remember: I’m from the 1980s. And back in the 1980s, content publishers regularly thought in terms of market segmentation.

For example: there were movies and TV shows that were available on network television for free.

Other movies and shows were available on HBO (a subscription program).

Others required viewers to access them via a pay-per-view system.

Then there were all those VHS rentals.

And finally, there were movies that could only be seen at the cinema.

I’m doing something very similar. Some of my titles are exclusively at Amazon, other titles are “wide”.

Nor have I forgotten about free, frictionless discovery venues: I’ve also been adding readings of some of my books and stories to my YouTube channel.

The 2026 content distribution marketplace is complicated; but in some ways, it’s no more convoluted than it was in 1986. So we go back to the 1980s yet again.

-ET

AI slop and genre slop: the most pessimistic view possible, and reasons for optimism

David Van Dyke Stewart is waxing pessimistic about the state of indie publishing. In his view, indie publishing is so threatened by AI slop and genre slop that it is no longer worth doing anymore.

He announces in the video below that he intends to “step away” from indie publishing. He’s even flirting with the idea of unpublishing some of his existing novels, because he does not want to be associated with some of the ridiculous excesses that we now see in indie publishing.

A part of me fully sympathizes. As I’ve written previously, I can hardly stand to enter indie writing groups on Facebook anymore. 90% of the authors participating in such spaces are now writing shifter romances, reverse harem—and similarly ridiculous books adorned with man chests. Then there are the dogs and cats solving mysteries, the witch cozies, etc. It is possible for one to feel ridiculous by association.

As for AI…yes, that is a problem of an entirely different magnitude.

And yet…I remain optimistic, if not in the short run, then at least in the long run.

Why? Because I’ve seen this movie before. I remember almost twenty years ago, how everyone was predicting that the entire internet would be taken down—not by AI, but by content farms.

For those of you who don’t remember (or who are a little fuzzy) on the history, content farms were junk sites that were hastily written to maximize clicks in Google search results, and thereby maximize AdSense income. For a few years they represented a real threat to the integrity of the internet.

But the content farms eventually went the way of the pterodactyl. Google changed its algorithm. Search engine users became more discriminating, and learned to recognize query results that led to content farms. The economic incentive for the content farms went away.

That’s what I expect to happen with AI slop (and—to some degree—genre slop). How long can it remain profitable to turn out template-driven trashy romance novels, for instance? Even for the voracious porn/romance readership?

And once you throw AI into the mix, the race to the unprofitable bottom is inevitable. I look for the genre slop writers, and the AI slop producers, to eventually be driven out by their own excesses.

One irony here is that AI slop and genre slop have a mutually destructive, symbiotic relationship. Template-driven, repetitive genre novels are the easiest to produce with various AI programs.

What does concern me is that before it all goes away, it will completely undermine the Kindle Unlimited ecosystem. This is a real threat in the short- to mid-term.

But I don’t look for AI and genre slop to take down indie publishing as an industry. As long as the internet has existed, there have been both outright scammers and individuals who seek to maximize profit by turning out low-effort, repetitive content. That problem is not going to go away. One bag of tricks will simply be replaced by another.

The rest of us will soldier on. As for David Van Dyke Stewart, I hope that he soldiers on, too. I haven’t read any of his novels; but I have watched some of his YouTube content. He strikes me as a thoughtful fellow.

-ET

Draft 2 Digital, AI slop, and the evil necessity of publishing fees

Draft 2 Digital is a company that provides indie authors and small publishers with a single interface for “wide” distribution of ebooks to a host of online retailers. The company has historically taken a small percentage of sales revenues in exchange for its services.

But in recent years, AI slop has invaded and overwhelmed the publishing world. There is now an entire online ecosystem of low-content and junk content churned out by AI writing tools. This “book spam” is clogging up online bookstores and retailers with content that no one is ever going to buy in any meaningful quantity. And with AI tools, the book spammers can do this at scale.

To make matters worse, there is also now an ecosystem of YouTube and TikTok hucksters, teaching others how to “make millions!” with these techniques. This is like the content farm problem of the 00s, but exponentially larger.

Draft2Digital has addressed the problem in a number of ways. Some time ago, the company announced that it will no longer handle nonfiction titles covering topics that are low-hanging fruit for spammers (exercise, cryptocurrency, diet, and various New Age subject matter).

D2D also announced that it will begin charging a $20 set-up fee for new accounts, along with a $12 per year account maintenance fee for any publishers who earn less than $100 per year.

In other words, less than $8.33 per month.

Needless to say, there are people kvetching about this on the Internet. As for me, I am 100% in favor of it.

This is not because I want to see more fees for their own sake. But rather because something needs to be done about the sheer volume of online garbage.

And when I use terms like “online garbage”, I’m not talking about stories and books that don’t suit my taste. Hey, if someone has labored over their billionaire, reverse-harem cowboy hockey player romance novel, and they want to publish that, let them go for it. (Although to be perfectly honest, I would prefer that they didn’t. The romance genres have become as trashy as Pornhub in recent years. But I digress.)

I’m talking, rather, about the low-content and extremely low-effort books produced, often with AI tools, for the sole purpose of manipulating bookstore algorithms and exploiting subscription services like Kindle Unlimited. No one benefits from the presence of that—including the authors of billionaire, reverse-harem cowboy hockey player romance novels.

A modest per-book monthly or annual nuisance fee would prune the sheer volume of junk that is accumulating on online bookstores. (Listen to Mal Cooper’s video below.)

I know the nature of the internet. There are people out there who believe that anything on the Internet should always be free, no matter what it is, and no matter what costs are associated with it, simply because it’s on the Internet. That’s an argument that goes back at least 25 years, to the original debates over file-sharing and NAPSTER.

But AI slop threatens to undermine, if not destroy, indie publishing. Online retailers and distributors will never have the manpower to meticulously vet every title. In lieu of that, per-title maintenance fees may be a necessary evil for combating AI slop.

-ET

Social interactions in the 1980s were a different game completely

In the 1980s, there was no social media and no dating apps. We didn’t even have email.

If you wanted to meet someone new, there was usually only one way to go about it.

You had to approach them in person, and strike up a conversation.

Below is a scene from NO SURE THING: A GEN X COMING-OF-AGE NOVEL SET IN 1988. In the scene below, the main character must jump through numerous hoops to meet an attractive young woman:

NO SURE THING: A GEN X COMING-OF-AGE NOVEL SET IN 1988

CHAPTER 43

Since my hand had previously been stamped, I had little trouble gaining reentry to the Casablanca Club. I walked by the doorman as if I owned the place, flashing him a glimpse of my left hand. He gave me no trouble this time.

Once inside, I got another break: there was no sign of Lance Corporal Evans or his fellow marines.

But where was Sergeant George Tuttle, fearless defender of the law in Cincinnati “for more than thirty years?”

Maybe I would get lucky there. Maybe the cop had called it a night, or (more likely) been drawn away from the Casablanca Club by other police business.

I only had to walk around for a few minutes before I spotted her: the young woman from the Tangeman University Center. The pretty blonde who had caught my attention that day.

She was standing by herself at the edge of the nearest dance floor. Where were the other young women she had entered with, the ones I had assumed to be her friends? Was she meeting a guy here?

I didn’t know. And in that moment, I didn’t care. It was full speed ahead.

“Hi,” I said, when I got within speaking distance.

She turned toward me. I thought I detected a flash of recognition.

“You go to the University of Cincinnati, don’t you?” I asked.

Strictly speaking, this was a lame question with an obvious answer. The Casablanca Club was located a few blocks from the university, and we were both of university age. Probably half of the patrons here tonight were university students.

But few lines uttered by young men to young women in bars and nightclubs are brilliant. This wasn’t Toastmasters. Nor was I making an argument before Dr. Blevins. I was willing to improvise.

She smiled, but seemed at a loss for words.

“I think we may have spoken briefly in the Tangeman Center. That day you were looking at all the Armed Forces displays.

“More like I spoke briefly,” she said. “The proverbial cat seemed to have gotten your tongue.”

“There are no cats on my tongue now.”

This had to have been the most awkward line a man ever uttered to a woman in a bar. But it did the trick. She laughed.

“I’m Kim,” she said.

“I’m Paul.”

We talked for a few minutes more. I learned that she was a marketing major…common enough at the University of Cincinnati.

This was actually working, I suddenly realized. There was none of the awkwardness and fumbling that I’d felt when trying to talk to Tara and Courtney.

The difference, of course, was that the attraction with Kim was mutual, rather than one-sided. I therefore didn’t have to talk her into anything. All I had to do was go with the flow, be moderately assertive, and not say anything stupid.

But I was also conscious of Scott, who would right now be waiting for me in my car. I was also aware that in my very presence here, I was defying police orders, and breaking a promise I had made to a sergeant in the Cincinnati Police Department.

“I’ve enjoyed talking to you, Kim, but—”

“But now you have to go.”

“Yes. How did you know?”

“Call it intuition. Or maybe that you seem an awful lot like someone in a hurry.”

“I am in a hurry,” I confessed. “My friend is waiting for me at my car. Before I go, though: would you give me your phone number? I’d like to call you sometime.”

She smiled. “That’s usually what people have in mind when they ask for someone’s phone number. They want to call them sometime.”

A few minutes later, I was walking toward the main entrance/exit of The Casablanca Club with Kim’s phone number in my pocket.

She had written it on one of the club’s cocktail napkins, along with her last name. She was Kim Jones.

I was feeling on top of the world, more or less. Wait until Scott heard about this, I thought triumphantly.

I was outside in the parking lot of the Casablanca Club, almost home free, when everything unraveled.

“I thought you’d learned your lesson,” an older male voice declared. “But I guess I was wrong about that, wasn’t I?”

NO SURE THING: A GEN X COMING-OF-AGE NOVEL SET IN 1988 is available at Amazon, Barnes & Noble, Kobo, Google Play and Apple Books.

iOS 26 bugs and my old guy instincts

You all know me, or a version of me: I’m one of those stick-in-the-mud older/middle-age people who refuses to upgrade to the latest version of whatever operating system happens to be relevant.

I do this for the reason that most older people are skeptical/cautious: experience. In 2009, Microsoft destroyed my PC with an automated upgrade of the Windows XP operating system. Trust us, Microsoft said. Enable those automated updates. And I, like a fool, believed them.

I’ve since become a Mac user. Apple has yet to outright destroy any of my devices with an upgrade. But they’ve rendered several of them less usable, slower, or buggier.

I’ve therefore adopted a policy over the last five to ten years: one operating system per device. (This isn’t as radical as it sounds; I upgrade my devices at reasonable intervals.) My expectation to the tech companies is: Get it right the first time.

I purchased my iPhone 16 Plus last spring. The factory-installed iOS was 18.

I was planning to keep that. It worked. Then I read numerous online reports from the “techies” about how essential it was to upgrade. Iranian and Russian agents could exploit my current iOS, hack my phone, and steal all my data.

So I upgraded to iOS 26.4.1 last week. I’ve got a fancy new “liquid glass” display, and lots of new emojis that I’ll never use.

But CarPlay no longer works. (CarPlay worked perfectly, every time, on iOS 18.) YouTube videos freeze and error out. These are both documented flaws that have been discussed on Reddit and in other online venues.

Two observations from all this. First, this demonstrates yet again that our over- reliance on digital technology is a weakness as well as a convenience. I know young people who can’t read a map, write in cursive, or maintain their composure during a voice call, all because they’ve been hobbled by reliance on tech. But what happens when the machines glitch?

Secondly, I’m disappointed at Apple’s shoddiness. I’m an indie author, and I feel guilty if I release a $4.99 ebook with a handful of typos in it. But most of us paid close to a grand for our iPhones. Apple is a $350 billion company. Tim Cook, Apple’s CEO, earns $74 million per year in total compensation. Am I asking too much, when I humbly request that Apple not break CarPlay and destabilize YouTube when they release an update that I am told I must have?

I’m sure—or no, scratch that—I hope that Apple will eventually fix these bugs, along with the other ones I have yet to discover.

In the meantime, I wish I would have listened to my old guy instincts last week, and stayed on iOS 18.

-ET

Killer robots in the factory

“The Robots of Jericho” is one of my early short stories. I wrote this back in 2009.

I spent a lot of years in the automotive industry, and countless hours in automotive plants.

Many of these factories had industrial robots. If you’ve ever watched industrial robots move, you’ll agree that they often appear to be alive.

Of course, I know that industrial robots aren’t really alive and sentient. But what if they were? “The Robots of Jericho” is a story about such a scenario.

“The Robots of Jericho” is available in print and ebook as one of the stories in my Hay Moon short story collection. But you’re welcome to listen to the story in the video below:

Gen X memories: childhood before geo-tracking

Using various phone apps, many parents now track the movements of their progeny from minute-to-minute. Some parents even track the movements of their adult children. One of my friends can tell you, at any minute of the day, where his two children are. My friend’s children are 26 and 30 years old.

I won’t mince words here. I find all of this geo-tracking to be a little neurotic, not to mention claustrophobic for those who must endure it.

It was different for those of us who grew up in the 1970s and 1980s, of course. At most hours of the day, our parents didn’t know exactly where we were. Oh, sure, they might have had some ideas, in the same way that I know Russia is to the east of me, and Argentina is to the far south. But don’t ask me to give you air travel coordinates. Suburban parents in the 1970s and 1980s relied on similar guesstimates regarding their children’s whereabouts.

During the summer months especially, we took full advantage of this location anonymity. The one thing most every Gen X kid had was a bike. And a bike was a license to travel distances your parents never would have approved of. Some of us planned long quests that would have been worthy of a JRR Tolkien novel like The Hobbit or The Lord of the Rings.

The motivation for these unauthorized trips was often some kind of contraband: alcohol, cigarettes, or firecrackers. Sometimes it was just the thrill of seeing how far your ten speed would carry you in a single June or July morning.

Among adolescent boys, the motivations were often of an amorous inclination. I turned 13 in the summer of 1981. One of my neighborhood friends—I’ll call him Glen—had somehow initiated a running phone conversation with three girls who lived in a neighborhood far from where we lived. Somehow three of us—Glen, me, and one other boy—started talking to the girls, always via landline (the only communication option in those days) and always from Glen’s house.

The girls sounded both pretty and friendly. The girls said they wanted to meet us, but we would have to go to them. And so we planned a bicycle trip to their neighborhood.

Did we ask our parents’ permission? Of course not.

We set off on our bikes one morning around nine a.m. Being randy young males, we eagerly speculated about what might happen at our destination.

When we arrived nearly two hours later, however, the girls were nowhere to be found. Forty-five years after the fact, I’m not sure exactly what happened. We either had the wrong address, or we were duped. Disappointed, we rode back as a particularly hot afternoon settled in.

The lesson I learned from this was: if it seems too good to be true, a little too convenient, then it probably is too good to be true.

But that is the kind of life lesson that you can’t learn on a computer, and certainly not on social media. I’m grateful that I came of age when free-range childhood was still a thing. To grow up without geo-tracking was both a privilege and a blessing.

-ET

1980s tech was expensive, and it didn’t do much

I vaguely remember the TRS-80 Pocket Computer. Introduced in 1980, this little device was manufactured and marketed by the Tandy Corporation/Radio Shack. (Every shopping mall in the 1980s had a Radio Shack.) Science fiction author Isaac Asimov appeared in a series of marketing spots for the gadget.

1980 Radio Shack ad featuring the TRS-80 Pocket Computer and Isaac Asimov

I didn’t own a TRS-80 Pocket Computer, however. The MSRP was $169.95. In present-day money, that’s about $670—the cost of a base-model iPhone.

And of course, the TRS-80 Pocket Computer had a minimal functionality when compared to an iPhone. It couldn’t make phone calls, play music, or take photos. It couldn’t surf the Internet—which didn’t yet exist, anyway.

The TRS-80 Pocket Computer was programmable in BASIC (which couldn’t do much for the average consumer). Other than that, it was basically a glorified pocket calculator.

Herein lies an important realization about 1980s tech: it was very expensive, and it didn’t do much. Even if you could afford it, you usually concluded that you could do without it.

-ET

“Don’t Stop Believin’”: a song with multiple lives

I was in the 8^th grade in 1981-2, when Escape, Journey’s seventh studio album, was the latest thing.

Escape is one of the few rock albums with no duds. Every song is good—if you like Journey’s style of music.

But the best song on the album, perhaps, is “Don’t Stop Believin’”. It is a great song because it is simultaneously specific and universal.

We wonder about the small town girl, and the city boy “born and raised in South Detroit.” What compelled each of them to take “the midnight train going anywhere”?

And at the same time, the song is vague enough that we can each apply it to our individual stories. “Whoa, the movie never ends. It goes on and on and on and on.” My movie has gone on for 44 years since I first heard this song, and counting.

For years, this song instantly took me back to the 1981-2 school year, and the adolescent I was at that time. The song can still do that.

But then a few years ago, I watched The Sopranos from start to finish. (I was about a decade behind everyone else in doing this…the story of my life.) Then, for a long time, I would see the final, iconic scene of The Sopranos when I heard, “Don’t Stop Believin’”.

Most recently, I have discovered First to Eleven’s interpretation of the song. (First to Eleven is a very talented cover band based in Erie, Pennsylvania.)

None of the members of First to Eleven was even born when I heard “Don’t Stop Believin’” for the first time, back in 1981. (They are all very young.) And yet, their music video, and lead vocalist Audra Miller’s performance, put yet another spin on the song for me.

And some people worry—or hope—that AI will replace serious musicians? They base this on the fact (for example) that AI can now reassemble good music into mediocre music. (See my recent post about The Velvet Sundown.)

AI will never be good for anything but mediocrity. Only a human imagination could have come up with “Don’t Stop Believin’” almost half a century ago. And it took human imagination to come up with all these reimaginings of the song since then.

-ET

The bygone, venerable 8-track

Members of my generation lived to see plenty of changes in the ways popular music is consumed. We were born in the golden age of the vinyl album. As adults, many of us are learning to cope with streaming music services.

Throughout most of the 1980s, the audio cassette tape was the most popular means of buying music and listening to it. When I see nostalgic Facebook posts about physical music media from the 1980s, the cassette tape is most often the subject.

But there was another musical format that was already dying out as the 1980s began, but which was actually quite good, by the standards of the time. I’m talking about the venerable 8-track tape.

The 8-track was a plastic cartridge that had dimensions of 5.25 x 4 x 0.8 inches. Like the audio cassette, the 8-track contained a magnetic tape. But unlike the audio cassette, the 8-track was much less prone to kinking and tangling.

The 8-track was actually 1960s technology. The 8-track took off in the middle of that decade, when auto manufacturers began offering 8-track players as factory-installed options in new vehicles. Throughout the 1970s, 8-track players were popular options on new cars. 8-tracks were further popularized by subscription music services like Columbia House.

Columbia House magazine ad from the 1970s

I purchased my first home stereo system for my bedroom in 1982, with money I had saved from my grass-cutting job. I bought it at Sears, which was one of the best places to buy mid-level home audio equipment at that time. The stereo included an AM/FM radio, a turntable for vinyl records, a cassette deck, and an 8-track player.

I quickly discovered that I liked the 8-track format the best, because of its relatively compact size and ease of use. That spring I bought 8-track versions of Foreigner 4, Styx’s Paradise Theater, and the Eagles Live album. All of these produced good sound (again, by the standards of that era), and none of them ever jammed or tangled. I was convinced that I had found my musical format.

It has often been my destiny to jump on a trend just as it is nearing its end. Little did I know that my beloved 8-track was already in steep decline.

8-track sales in the USA peaked in 1978, and began falling after that. The culprit was the slightly more compact, but far more error-prone audio cassette. This was the format that all the retailers were suddenly pushing. By the early 1980s, cassette players were also replacing 8-track players in cars.

I would like to say that I yielded to the march of technological progress, but this wouldn’t be truly accurate. The audio cassette, invented in 1963, was slightly older technology than the 8-track.

I did, however, yield to the march of commercial trends, simply because I had no choice. Nineteen-eighty-three was the year that retailers began phasing out 8-tracks in stores. You could still purchase them from subscription services, but they were disappearing from the shelves of mall record stores and general merchandisers like K-Mart. By early 1984, the venerable 8-track had completely vanished.

In recent years, there has been a movement to resurrect the vinyl record. I’ve noticed no similar trend aimed at bringing back the 8-track. At this point, in the early- to mid-2020s, I may be the only person left on the planet who still fondly remembers this bygone musical medium.

-ET