The celebrity exodus from Twitter: why you shouldn’t care

No matter where we stand on political matters, I think we can all admit that Elon Musk leaves something to be desired as a corporate manager. I think we can also all agree that the future of Twitter is uncertain, at best.

But what are the true canaries in the mineshaft that we should be looking for, where Twitter is concerned? Rolling Stone and other publications have made much, in recent days, about the celebrity exodus from Twitter: Whoopi Goldberg, Toni Braxton, Shonda Rhimes, Brian Koppelman, Sara Bareilles, and others.

Without getting into the politics of either the departing celebrities or Elon Musk, I might make another observation here. Continue reading “The celebrity exodus from Twitter: why you shouldn’t care”