The book haul video is a thing on the Japanese corners of YouTube, just as it is among English-language booktubers.
As in English, the Japanese book haul video (and the entire booktuber sector) is dominated by young women. No complaints here, except to point out that men of all ages, in all countries, should read more.
I have not been to Japan for more than a decade now. One thing I really miss about being in Japan is browsing bookstores, and looking for new books to read.
Even with the Internet, the acquisition of Japanese-language reading materials remains something of an ordeal in the United States. The US division of Amazon stocks relatively few Japanese-language titles. The demand simply isn’t there.
At the same time, US-based, independently owned mail-order Japanese bookstores have mostly gone out of business. This is yet another case of the Internet ruining a business model without providing an acceptable substitute.
I recall Sasuga Bookstore of Cambridge, Massachusetts with particular fondness. I purchased many books from them throughout the 1990s and early 00s. (Sasuga closed its doors for good in 2010. 残念でした.)
-ET