Nowadays it’s often hard to tell the satirical from the straightforward in my Facebook feed. Today I came across this item, sponsored by Time Out USA and Trojan Brand Condoms:
“Meeting people is hard. Meeting people you actually like? Even harder. That’s why we created the Let’s Connect calendar with Trojan Brand Condoms—a curated list of low-key, high-vibe events happening all across the country. From DJ-backed dance nights to board game hangouts, book clubs to beach sports, there’s something happening near you. No awkward icebreakers, no name tags, no soul-sucking small talk. Just real people doing cool things, ready to meet someone new.
Tap the link to check out what’s happening in your area. Your group chat could use some fresh faces.”
This ad campaign actually makes sense, from a business perspective. When adults under 34 are spending all their time on “apps”, or staring into the screens of their phones, guess what they’re not doing. Onanism and asexuality don’t lead to many condom sales!
Needless to say, social intercourse doesn’t always lead to sexual intercourse. But you can’t get the latter without the former.
-ET