“You sank my battleship!”

Battleship was a popular children’s game of the 1970s.

No silicon chips, no electricity required. The game involved strategy (and yes,  a little luck).

Everyone who was a kid during the 1970s (I speak from experience here), either had a copy of this game, or had a friend who did. 

Battleship was a fun game, but it was also a fun game that had some excellent marketing and advertising behind it. The above commercial is pretty clever; and I remember it well, forty years after it last aired on television.