Battleship was a popular children’s game of the 1970s.
No silicon chips, no electricity required. The game involved strategy (and yes, a little luck).
Everyone who was a kid during the 1970s (I speak from experience here), either had a copy of this game, or had a friend who did.
Battleship was a fun game, but it was also a fun game that had some excellent marketing and advertising behind it. The above commercial is pretty clever; and I remember it well, forty years after it last aired on television.