The article basically says that Amazon is successful, but is attracting a lot of detractors. The stock is doing well, but Amazon has drawn fire from corporate partners and politicians–on both the right and the left.
(There is one thing that Donald Trump and Alexandria Ocasio-Cortez can agree on: They both dislike Amazon.)
As an indie author, I’m acutely aware of the paradox here. Indie authors are divided on the subject of Amazon. (That’s a longer discussion best left for another time.)
What the above-linked article leaves out is that Amazon is where the shoppers are.
I’ve taken an (admittedly unscientific) poll among my friends and acquaintances. None of them orders anything online from non-Amazon sources.
Take a poll among your inner circle; you’ll likely get similar results. Amazon, with its wide selection, customer service, and fast, free shipping, has simply eaten everyone else’s lunch.
I would love to see another company truly compete with Amazon. In the book space, of course (which is nearest and dearest to my heart), and elsewhere, too.
But the bottom line is: No other company (including Walmart) is even close to seriously challenging Amazon in the online retail space.
Like it or not, that’s the truth.