I am giving the YouTube thing another try.
As some of you may know, I’m not exactly a huge fan of social media. This has little to do with the current political controversies, or any beef with the personalities who dominate the tech sphere. I simply don’t like the idea of a few large corporations sucking up so much of the traffic on the Internet.
But YouTube has a lot of potential for storytelling, so I’m making an exception. (That’s one thing about getting older: accepting the inevitability of compromise with one’s heartfelt ideals.)
In the first video below, I explain my reasons for giving YouTube another chance. I’ll summarize these below:
1.) The performative aspect
Although I’m an introvert, I actually like an audience. I’m something of a ham, in fact.
When I was a teenager, I was briefly in a garage band. A few times in my life, I have been in roles/functions where it was necessary for me to give speeches. Far from suffering from stage fright, I rather like the stage.
So why not do it with storytelling? (Believe me: you do not want to hear me sing.)
I relate in the video how I became a super-fan of the Canadian rock band Rush in the early 1980s.
I did not get into Rush because I saw a cleverly designed ad with a hooky tagline and a compelling “call to action”. I became a fan of Rush because I heard their music.
I remember, in the fall of 1982, hearing “The Analog Kid” from Rush’s Signals album, which was then hot off the presses. I bought Signals, and all of the other Rush albums that were available at that time.
The same thing occurred with the more commercial (and more widely popular) band, Def Leppard. I heard “Photograph” on FM radio and bought Pyromania shortly thereafter…just like a gazillion other teenagers of that era.
Of course, I didn’t like all the music I heard on the radio in those days. I was no particular fan of A Flock of Seagulls, The Eurythmics, or Culture Club.
The point is: marketing a creative product should involve sharing that product with the world, either in whole, or in part. (Jeff Goins wrote an article about this in 2016: A More Tasteful Alternative to Self-promotion: Practice in Public.)
Some people will like what you have on offer, others won’t. That’s okay; that’s part of the process.
“Practicing in public” is the way musicians and bands have been marketing themselves since time immemorial. I would like to see how it can work for me, as a storyteller.