How do you “jazz up” raisins, a simple agricultural product?
With some creative marketing. These California Raisins commercials of the 1980s were responsible for boosting sales of…what else? California Raisins.
There was also a set of California Raisins figurines.
I was too old for the figurines by then. (I graduated from high school in 1986.) But I liked the commercials. And yes, those clever TV spots probably made me consume a few more raisins during those years.