Among the more influential of the many self-help books I read in my twenties were several titles by the late businessman Mark H. McCormack (1930~2003).
Mark McCormack was the founder of the International Management Group, or IMG. McCormack started IMG in 1960 with the idea of managing the careers of professional athletes and other celebrities in an organized, profitable manner.
There is nothing revolutionary about this business model today; but it was a novel concept in 1960. The age of mass-market television was really just beginning. So, too, was the age of the paid celebrity endorsement. Today we think nothing of it when we see a famous athlete endorsing a product on television. But that market was brand-new as the 1960s began.
IMG’s first client was the legendary golfer Arnold Palmer. Jack Nicklaus signed with IMG shortly after that. IMG still exists and is headquartered in New York. Continue reading “Recalling Mark H. McCormack’s career books”